$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/ hdi copolymer bisdecyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hex- anediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATERShipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 1 year ago
Q: Do I still moisturize before applying this primer?
submitted by LLC - 1 month ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 2 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: I'm over 50 and foundation and pore filler are setting into my lines around my lips and lip areas is this a smoothing primer
submitted by Dana - 2 months ago
A: Hey Dana, Great question! The e.l.f. Power Grip primer focuses on moisture prep. We recommend checking out the e.l.f. Liquid Poreless Putty Primer for a primer that focuses on smoothing and hydrating the finish! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: What is the % of niacinamide in this product?
submitted by Mona - 7 months ago
A: The exact amount of ingredient in our products are chosen to be effective, safe and a great value. We don't disclose the % of ingredients since it is the combination of all of the ingredients together
submitted bythe elfcareteam - 5 months ago
Q: Is this product water based or silicone based?
submitted by EJ - 7 months ago
A: This is a water based primer
submitted byMona - 7 months ago
Q: Does this primer cause acne?
submitted by Yellow777 - 8 months ago
A: While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination so we results may vary by individual.
submitted bythe elfcareteam - 5 months ago
Q: I'm new to primers: do you use them on your undereye area too? I've heard some reviewers say not to put foundation in that area, just concealers so, I was just wondering. So many rules these days, lol
submitted by JustMe - 9 months ago
A: Hey, Great questions! It is a personal preference to apply the e.l.f. Power grip primer either all over up to the under eye area or just on the areas such as the tzone/center of the face. For a full coverage look, you can apply foundation and concealer underneath the eyes. For a more natural look, just apply concealer on the under eye area! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Will this product ruin my spf coverage if i apply it over my spf?
submitted by Jo - 11 months ago
A: Yes it will! Primer is to be applied under your makeup, while sunscreen is meant to be put on overtop of your makeup.
submitted byNatalie - 8 months ago
Q: can this be used on the eye lid?
submitted by Pam - 2 years ago
A: This product is not specified for use on eyelids.
submitted bythe e.l.f. team - 2 years agoBrand expert
This product is featured in recent Target Finds stories
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Olive & June x e.l.f. Shine Shop - Blue
About the collection
e.l.f. Cosmetics x Olive & June is here!
Teaming up to create sparkle central for your eyes, lips, face, and nails! Shop your favorite e.l.f. and Olive & June products and new Olive & June polish, press-ons, and nail gems for your shiniest summer ever.
Teaming up to create sparkle central for your eyes, lips, face, and nails! Shop your favorite e.l.f. and Olive & June products and new Olive & June polish, press-ons, and nail gems for your shiniest summer ever.
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Summary of reviews
The primer has received overwhelmingly positive feedback for its exceptional ability to keep makeup in place throughout the day, even in challenging conditions. Guests appreciate its sticky texture, which helps grip foundation and minimize the appearance of pores. Many have noted its lightweight feel and hydrating properties, making it suitable for various skin types. Overall, it stands out as a reliable choice for long-lasting makeup application.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 14434 reviews
easy to apply: 4.54 out of 5
easy to remove: 4.58 out of 5
value: 4.22 out of 5
quality: 4.16 out of 5
long lasting: 4.32 out of 5
74% would recommend
331 recommendations
Yep
5 out of 5 stars
Thumbs up graphic, would recommend
Shana - 13 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
- Eye color: Hazel
- Skin concern: Aging, Pores
Fan fave- doesn’t disappoint
Obsessed!!
5 out of 5 stars
Katie567804 - 14 days ago
originally posted on elfcosmetics.com
Stickiest primer I’ve ever tried!! Makes my makeup last all day!!
Great primer
5 out of 5 stars
Zeros - 14 days ago
originally posted on elfcosmetics.com
This primer is so good. It works well under all of the makeup that I use, and I have not had any separation issues with my makeup. The primer keeps my makeup looking great all day.
LOVEEEE
5 out of 5 stars
kevinsrag - 15 days ago
originally posted on elfcosmetics.com
makeup lasts ALL day! so much better than any of the more expensive primers on the market!
Worth it
5 out of 5 stars
Khan234 - 15 days ago
originally posted on elfcosmetics.com
This is a very good products, bought for the first time and am inlove. Very sticky and gets the job done. Will definately buy again
Great dupe lol
5 out of 5 stars
alyssa825 - 15 days ago
originally posted on elfcosmetics.com
Rlly good. Perfect dupe for milk primer. love this one and the pink one
I love this
5 out of 5 stars
armse - 15 days ago
originally posted on elfcosmetics.com
i love this, the lips its si love this, the lips its shine incredible. I recomendedhine incredible. I recomended
LOVE IT so good
5 out of 5 stars
Ziezie - 15 days ago
originally posted on elfcosmetics.com
I bought this and i LOVE the product it sticks great!
Not the best
1 out of 5 stars
Leah101 - 15 days ago
originally posted on elfcosmetics.com
It is too sticky, making the foundation patchy and not lasting long.This product presents some unforeseen challenges regarding its texture. The adhesive quality seems excessive, leading to an uneven application. This unfortunately compromises the smooth finish one desires. The longevity of the product is also affected by this stickiness. It appears that the excessive adherence prevents the foundation from setting properly. This can result in a patchy appearance and reduced wear time. It's important for a product to provide a flawless and lasting look. Improvements in the formula's consistency could greatly enhance the overall experience.
Power grip
5 out of 5 stars
Athesia - 15 days ago
originally posted on elfcosmetics.com
This is such a great product and works really well it makes my makeup stick to my face and a really great formula.
Go to primer!
5 out of 5 stars
Rkmo5454 - 15 days ago
originally posted on elfcosmetics.com
This stuff really really does the job for me. If your a mature woman and have issues with finding a primer that will hold your makeup in place, also hydrate and won't settle in your fine lines and wrinkles making them more prominent, then this product is for you, great stuff!
Primer
5 out of 5 stars
jafhskaofh - 15 days ago
originally posted on elfcosmetics.com
This is so hydrating for my face I used to suffer from thing and this is so good
Grip
5 out of 5 stars
rahmaa x - 15 days ago
originally posted on elfcosmetics.com
This primer works amazing, it sticks my makeup to my face and my makeup stays for hours and hours.
Super grip
5 out of 5 stars
angiexxx8475 - 15 days ago
originally posted on elfcosmetics.com
It’s grippy lasts all day recommend it very much even last through gym
I love this product!!!!
5 out of 5 stars
Charrrrrr - 15 days ago
originally posted on elfcosmetics.com
I love my elf power grip primer!! It helps my make up stay on all day!
Grippy
5 out of 5 stars
SarMavis - 15 days ago
originally posted on elfcosmetics.com
Makes my makeup last all day long!! One of my holy grails that I recommend to my friends
Sticky sticky primer
4 out of 5 stars
Mads_melon - 15 days ago
originally posted on elfcosmetics.com
This stuff STICKS. There’s a bit of a technique you have to learn, regarding how much to apply and then letting it sit for a minute before applying makeup over it, but it’s not too hard. This stuff is so sticky and satisfying, and it keeps makeup in place, especially paired with the power grip setting spray (my fav). I honestly prefer the jelly pop primer, which is just as sticky and smells like watermelon, but this one does the job all the same. Highly recommend trying the minis to see which elf primer you like best, since they have so many trial sizes available!
Amazing
5 out of 5 stars
icca - 16 days ago
originally posted on elfcosmetics.com
It’s so good sticky and grips so much and my makeup always sticks up to it and powder on top amazing
Best primer
5 out of 5 stars
Alena17 - 16 days ago
originally posted on elfcosmetics.com
This primer actually works so well. It’s sticky enough to keep my makeup in place but not so much that it’s a mess. The perfect place in between!
BEST
5 out of 5 stars
suummeerr13 - 16 days ago
originally posted on elfcosmetics.com
goodddd stuffffff! def a repurchaseeeeeeeeeeeeeeeeee