$4.00 when purchased online
Target Online store #3991
About this item
Highlights
- Lightweight eyelid primer
- Preps eyes for eyeshadow application
- Provides long-lasting shadow without creases
- 100% Vegan and Cruelty-Free
Description
The lightweight formula of the e.l.f. Shadow Lock Eyelid Primer preps eyes for eyeshadow application to increase staying power, vibrancy, and to avoid creasing.
Apply a thin coat to the eyelid and blend in. Allow formula to dry before applying eyeshadow.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Apply a thin coat to the eyelid and blend in. Allow formula to dry before applying eyeshadow.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free, Vegan, Sulfate-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Smoothing, Priming, Makeup Setting
Recommended Skin Type: Combination, Dry, Oily, Mature, Normal
Net weight: .11 fl oz (US)
Features: Crease-Resistant, Long Lasting, Lightweight
TCIN: 16602013
UPC: 609332217119
Item Number (DPCI): 052-16-1331
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, quaternium-18 bentonite, triacontanyl pvr, propylene carbonate, hydrogenated polyisobutene, phenoxyethanol, caprylyl glycol, retinyl palmitate (va), tocopheryl acetate (ve), ascorbyl palmitate (vc), sodium ascorbyl phosphate may contain: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492)
Shipping details
Estimated ship dimensions: 0.79 inches length x 1.5 inches width x 6.89 inches height
Estimated ship weight: 0.035 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I also use this as a concealer, or to cover up spots around the eyes?
submitted by ItsMeHi - 8 months ago
A: We recommend that this be used on the eyelid as an Eyeshadow primer or alone. We do not recommend use as a Concealer around the eye area.
submitted byThe Elf Team - 8 months agoBrand expert
Q: Does it help keep eyeliner from transferring?
submitted by Hepshetep - 8 months ago
A: Hey, Great question! Yes, the the e.l.f. Shadow Lock Eyelid Primer preps eyes for eyeshadow application to increase staying power, vibrancy, and to avoid creasing. We recommend to set your eye makeup with a translucent setting powder to help avoid smudging or transferring. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
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Summary of reviews
This eyeshadow primer offers a lightweight and smooth application, making it easy to blend and ideal for various skin tones. Many guests appreciate its ability to enhance eyeshadow vibrancy and longevity, especially for those with normal to dry eyelids. However, some guests have noted that it may not be suitable for oily eyelids, as it can lead to creasing and a lack of product in the tube. Overall, it is a budget-friendly option for those seeking a reliable primer.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
4.0 out of 5 stars with 981 reviews
quality: 3.96 out of 5
easy to remove: 4.66 out of 5
value: 4.08 out of 5
easy to apply: 4.52 out of 5
long lasting: 3.96 out of 5
73% would recommend
106 recommendations
Empty
3 out of 5 stars
Thumbs up graphic, would recommend
Susan - 27 days ago, Verified purchaser
I like how the product works but it's either hard to get out of the container or there's not much in it. Used three times and now wand comes out almost dry.
Didn’t stay but better than nothing?
3 out of 5 stars
Calalily2024 - 1 month ago
originally posted on elfcosmetics.com
Better than without primer but it slicked off my face pretty fast and it really gathered in the corners of my eye.
Best eyeshadow primer ever
5 out of 5 stars
Jenn M44 - 2 months ago
originally posted on elfcosmetics.com
This is the best affordable eyeshadow primer ever. My eyeshadows don’t crease when I use it
Halo luya
5 out of 5 stars
Rockergirl - 2 months ago
originally posted on elfcosmetics.com
The Halo glow works perfectly over any primer you have in your bag for a beautiful glow or on its own but I love layering it on top of my favorite primer would recommend to everybody try it
My eyeshadow creases more.
3 out of 5 stars
KellyBelly05 - 2 months ago
originally posted on elfcosmetics.com
I like the way my eyeshadow looks when I initially put this on and it dries nicely, but after some time my eye shadow does seem to crease. I'm not sure I'm putting on too much, but I feel like it could do better.
A-Okay. Not Great
2 out of 5 stars
Keepswimming - 2 months ago
originally posted on elfcosmetics.com
I use the urban decay eyeshadow primer for a sticky base that just locks shadow in place for glam looks and decided to give this a shot when I ran out UD one. This is a bit more slippery lighter texture and makes the eyeshadow go on smoothly so it glides on but doesn't make it last longer and creases a bit only after like half hour. I have normal tone lids. So if you have oily lids, this is not for you. Honestly better off priming your lids with concealer and powder rather than this. Not worth the extra $ .
Love
5 out of 5 stars
NannersB - 2 months ago
originally posted on elfcosmetics.com
I've had this in my makeup bag for as long as I can remember, purchased and repurchased. It goes on flawlessly, is easily blended in with just a finger and for me is perfect alone for an even finish or under eyeshadow with color that actually lasts longer then without it.
Works well.
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles, Blackheads, Sensitivity, Acne
I have been using this for years, I’m not terribly picky, but it does the job and I have pretty sensitive skin and have never had any issues. Just wish there was a bit more in the tube.
Great inexpensive, convenient product.
5 out of 5 stars
Thumbs up graphic, would recommend
SilverSenior - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Cuticles, Sun damage, Dark circles, Cellulite
- Eye color: Hazel
- Hair color: Grey
I love the easy application of this product. Wear it alone or as an eye shadow base. I have found it very effective. All eye shadow bases are made of clay and tend to dry out quickly. The small size of this product means you replace it more often but it stays fresh. It is ideal for travel.
Good
3 out of 5 stars
gnudchfyb - 3 months ago
originally posted on elfcosmetics.com
HONESTLY AMAZING BUT ITS A BIT STICKY. Colour is soooooooooo gooooddddddd. Honestly out of this world
Great
5 out of 5 stars
Rebecca p - 4 months ago
originally posted on elfcosmetics.com
This goes on smooth and dries quickly. Very sheer.
just okay
4 out of 5 stars
rnmumrt - 4 months ago
originally posted on elfcosmetics.com
bit too lightweight for my liking but others who prefer that would def get their moneys worth
does literally nothing
1 out of 5 stars
kylee joseph - 4 months ago
originally posted on elfcosmetics.com
Every single time I have put this on my eyelids, it feels like I haven't put anything on. I'm just applying extra product on my eye that I don't really need to because it performs the exact same as if I put nothing on. There is literally no difference. My eyeshadow lasts like it would with no primer, and there is no pigment whatsoever. Also, the product itself is incredibly dry, and the packaging feels incredibly lightweight, like there is nothing in there (there is, though, I promise). I love elf, but this product is not it.
Eyeshadow creases more using this
2 out of 5 stars
Momo42 - 4 months ago
originally posted on elfcosmetics.com
It seems like it makes my eyeshadow crease more using this. Maybe I used too much, but I wasn't impressed.
Good primer
5 out of 5 stars
- 5 months ago
originally posted on elfcosmetics.com
I’ve used this for years and I honestly don’t wear powder eyeshadow without it!
😞
1 out of 5 stars
Tatertottiesmom - 5 months ago
originally posted on elfcosmetics.com
Not impressed with this product. I don’t feel as though I have oily eyelids. This primer makes them very oily no matter how little I use or how I try to apply it. I’ll just keep using concealer for now.
Works Great!
5 out of 5 stars
moosefood - 5 months ago
originally posted on elfcosmetics.com
I go between this one and P Louise and they both are equally effective
Love!
5 out of 5 stars
- 5 months ago
originally posted on elfcosmetics.com
This is so amazing! Does exactly what it's supposed it! Lasts, easy to use, works great, etc!! Just wonderful!
Works Great!
5 out of 5 stars
kris268 - 5 months ago
originally posted on elfcosmetics.com
This primer is easy to apply and dries quickly (which does mean that you have less time to blot or wipe away any wayward product), and it keeps my eyeshadow (usually powder but sometimes I use liquid) looking bright and beautiful for hours!
a gem!
5 out of 5 stars
glitterglow - 6 months ago
originally posted on elfcosmetics.com
I have oily skin and hooded eyes, and this is perfect!!! I use this every time I wear eyeshadow and it does not budge at all. I do wish it had more product, even though this is affordable. Still, what a great option eye primer. 10/10 recommend!