e.l.f. Soft Glam Satin Foundation - 31 Medium Neutral - 1 fl oz
$8.00 ($8.00/fluid ounce)
Color31 Medium Neutral
- 10 Fair Cool
- 11 Fair Neutral
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm - Sold out
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm - Sold out
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 54 Deep Neutral
- 55 Deep Warm
- 60 Rich Cool
- 61 Rich Cool
- 62 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- 12 Fair Warm
- 30 Medium Warm
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Guests are saying
This foundation is celebrated for its impressive coverage and lightweight feel, making it a favorite among guests for everyday wear. Many appreciate the extensive shade range that caters to various skin tones, ensuring a good match. The formula is noted for its smooth application and long-lasting finish, even in challenging conditions. Guests love its affordability and the natural look it provides, making it a go-to choice for both casual and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 6478 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.52 out of 5
long lasting: 3.79 out of 5
quality: 3.97 out of 5
value: 4.2 out of 5
69% would recommend
110 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination, Normal
- Skin concern: Dark circles, Puffiness
- Hair color: Blonde
- Eye color: Blue
White!?
I'm fair skinned, light blue eyes, blonde hair and this stuff went on my face almost in a bright white. I had to wash it off it was so funny looking. not at all what I was expecting.
1 out of 5 stars
3 September, 2026
(no review title)
Wrong shade
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
Get it
This is the one… this brand alone works for every skin tone
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2026Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Pores
- Hair color: Blonde
- Eye color: Blue
(no review title)
good product
3 out of 5 stars
20 August, 2026Verified purchase
(no review title)
Oily texture, would not recommend someone who has oily skin, easily wipes off
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026
- Skin concern: Blackheads
- Hair color: Brunette
- Skin tone: Light
- Eye color: Green
- Skin type: Oily, Dry
10/10
Shade: Light Neutral - 25 Such an amazing foundation!!! I really appreciate that they have different undertones of each shade family because I’ve been washed out by so many other make up so just have one. I’m neutral, leaning warm and this is a new favorite.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Skin concern: Aging, Acne, Sun damage, Redness, Uneven skin tone
- Hair color: Brunette
- Eye color: Hazel
(no review title)
Like the coverage!
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2026
Sooo good!
Sooo good. I’m 41. Wore in 8 hours in 85 degrees and I still look amazing. No separation. No pulling. No dryness. It’s friggin awesome. And I have like 40 foundations.
5 out of 5 stars
14 August, 2026
originally posted on elfcosmetics.com
Great Foundation
This is a great foundation. It goes on smoothly with a brush or sponge blender. I must also say it is easy to travel with due to its compact size.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Acne, Dark circles, Redness
- Skin type: Oily, Combination
- Skin tone: Light
(no review title)
I’m on the more oily side and this helps me “glow” ( coworkers comment the first day I wore it ) without looking too shiny ! Sits well throughout the work day.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging
- Hair color: Blonde
- Eye color: Blue
Really good foundation!
Love that this foundation has no fragrance, the formula is clean, the coverage is great and the price is right. Please keep this on the regular. I'm already coming back for more!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
- Eye color: Black
- Hair color: Black
- Skin concern: Uneven skin tone, Redness, Aging, Acne
- Skin type: Combination
- Skin tone: Medium
My new holy grail
I absolutely love this foundation. I love the coverage and the longevity. I wore Estée Lauder foundation for at least 20 years. This Elf foundation is much better and affordable. My new favorite holy grail. ❤️ I highly recommend it.
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2026
- Skin type: Combination
- Skin tone: Light
(no review title)
Used this for my sister’s wedding, highly recommend! Has an airbrushed lightweight feel with good coverage
5 out of 5 stars
26 July, 2026
originally posted on elfcosmetics.com
Easy to use foundation
Easy to apply, smooth finish. Colour matches using the online colours watches on various skins makes it easy.
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2026Verified purchase
- Skin concern: Pores, Sensitivity, Redness, Acne, Uneven skin tone
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
- Skin type: Combination
Lightest Shade is actually amazing!
Shade 10-Fair Cool is amazing! This is the first time I've found a foundation in my shade at such an affordable price. The formula is great and the coverage is good as well. I wish ELF carried more products in this shade! Will definitely buy again
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity, Sun damage, Uneven skin tone
- Hair color: Brunette
- Eye color: Green
Better than high end foundations
I've tried several high end, highly rated foundations, and I keep coming back to this one. The coverage is great without being cakey and it lasts all day. The finish is beautiful, not too matte, glowy but not shiny. With the ELF soft glam, I usually don't need concealer or setting powder. I like to mix a drop of this with one pump of the RMS primer, and use that all over my face for all over sheer coverage, and then I go back with the ELF soft glam to add a little more to areas where I need more coverage. And as a person who is very sensitive to fragrances and scent, this product passes the test!
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2026Verified purchase
- Eye color: Hazel
- Hair color: Blonde
- Skin type: Combination
- Skin concern: Acne
- Skin tone: Light
Fav
It’s funny because I bought this and left it in my restroom drawer and forgot about. I bought it because I needed a drug store foundation and had a little bit left of my fenty foundation. Remembered it and I’m super doubtful. I didn’t think it would do me justice but honeeey. This foundation is tea 🫶🏻 I love it and the price?! I highly recommend this foundation for my girliesss
5 out of 5 stars
Thumbs down graphic, would not recommend
10 July, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Sun damage, Uneven skin tone
- Hair color: Blonde
- Eye color: Green
(no review title)
i like this item smooth even coverage
5 out of 5 stars
2 July, 2026
originally posted on elfcosmetics.com
Best product
Love it i Found my perfect shade !and doesnt feel heavy at all, the Price is super you dont need to spend Money on expensive foundation. Thats the brand
5 out of 5 stars
Thumbs up graphic, would recommend
21 June, 2026Verified purchase
- Hair color: Brunette
- Skin concern: Redness, Uneven skin tone
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
Definitely recommend!
Better than high dollar foundations! Skin looks perfect!