Father's DayGifts for GradsBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
$3When purchased online
About this item
At a glance
Clean
Cruelty Free
Highlights
- Creates thicker-looking, bold, volumized lashes
- Coasts lashes for a dramatic effect
- Enriched with Vitamin B to condition and strengthen lashes
- 100% Vegan and Cruelty-Free
Specifications
Suggested Age: 12 Years and Up
Health Facts: Aluminum-Free, Phthalate-Free, Vegan, Paraben-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .19 fl oz (US)
Features: Non-Clumping, Built-In Brush, Non-Flaking, Long Lasting
TCIN: 13964721
UPC: 609332814158
Item Number (DPCI): 052-16-0385
Origin: Imported
Description
You asked, we listened! We improved the formula and brush head for enhanced performance and application. The e.l.f. Volume Plumping Mascara creates thicker-looking, bold, and volumized lashes. The dense, oversized brush head fully coats lashes for intense and dramatic effect. Infused with Vitamin B to help condition and strengthen lashes.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, styrene/acrylates/ammonium methacrylate copolymer, caprylic/capric triglyceride, euphorbia cerifera (candelilla) wax, synthetic beeswax, pvp, cetearyl alcohol, ozokerite, stearic acid, copernicia cerifera (carnauba) wax, barium sulfate, propylene glycol, triethanolamine, glyceryl stearate, peg-100 stearate, triacontanyl pvp, phenoxyethanol, caprylyl glycol, panthenol (vb), acrylates copolymer, ethylhexylglycerin, hydroxyethylcellulose may contain: dc black 2 (ci 77266)
Shipping details
Estimated ship dimensions: 6.69 inches length x 1.26 inches width x 0.94 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
Similar items
3.3 out of 5 stars with 210 reviews
12% would recommend
8 recommendations
easy to remove: 2 out of 5
easy to apply: 2.17 out of 5
value: 2.8 out of 5
long lasting: 1.83 out of 5
quality: 1.57 out of 5
It's ok
3 out of 5 stars
KKapowski - 1 month ago
originally posted on elfcosmetics.com
I like the brush and the mascara itself for the first week, however, the product dries out really fast. It has been 2 weeks or so since I opened it and it is pretty dry, I need to toss it already.
Not for me
2 out of 5 stars
Rachel E - 9 months ago
originally posted on elfcosmetics.com
Been using this product for a couple months. Too dry of a formula, got pretty clumpy. I was really wanting to like this product, but didn't work for me. Did not have desired effect
Natural Volume
5 out of 5 stars
MikBeth96 - 11 months ago
originally posted on elfcosmetics.com
I’ve been using this for about a week now and love the natural look it gives. 10/10!!
Worst Masacara Ever!!
1 out of 5 stars
amichelle5 - 1 year ago
originally posted on elfcosmetics.com
I cannot make one good claim about this mascara. Thin, did nothing for my lashes. I think I may have looked better natural than with this...because this actually caused flakes on my face to wipe off. I would never buy this again or recommend to anyone.
This is most plumper mascara I have ever used
5 out of 5 stars
Linda A - 1 year ago
originally posted on elfcosmetics.com
My eyelashes have grown do to Covid 19 and this mascara let hi me know false eyelashes can take the back seat
Meh
3 out of 5 stars
Originalsinjin - 1 year ago
originally posted on elfcosmetics.com
Just mascara. Saw nothing special happening here. Probably will not buy again
(no review title)
2 out of 5 stars
Kayla24 - 1 year ago
originally posted on elfcosmetics.com
This does the bare minimum for my lashes. It's super light and takes many, many coats to even look like anything. It's a little clumpy and flaky. Pretty disappointed.
Perfect for Natural-looking Volume
5 out of 5 stars
Lowen - 1 year ago
originally posted on elfcosmetics.com
I absolutely love this mascara, it gives me the lashes I want with a nice bit of volume without being too clumpy. It doesn't give an almost falsie level of volume, which is perfect for me but might not be to others taste.
Bit dry
3 out of 5 stars
Kelloggs - 2 years ago
originally posted on elfcosmetics.com
I was bit disappointed with this mascara its quite dry and didn't feel it worked well on my lashes
Where did the product go?
1 out of 5 stars
Laura199214 - 2 years ago
originally posted on elfcosmetics.com
I was quite excited to try this and I was so disappointed when I did. There was loads of product on the stick but as soon as I stroked it onto my eyelashes there was no product been transferred.
Awesome
5 out of 5 stars
Elizabeth - 2 years ago, Verified purchaser
Great product that lives up to their beauty boasts! I would have this as a staple in my beauty bag from now on . Wonderful way to make yourself memorizing with minimum cost . Like all E.L.F products, worthwhile for any on the go lifestyle .
my eyes have never looked worse
1 out of 5 stars
ellieg - 2 years ago
originally posted on elfcosmetics.com
I bought this based on the reviews and name. it reminds me a lot of maybelline great lash, which is a fan favorite but i also can’t stand that mascara either. this mascara doesn’t help volume for my lashes, but clumps it instead
It's what you'd expect from a $4 Mascara
3 out of 5 stars
Would not recommend
Aza - 2 years ago
Okay mascara at an okay price. Okay if you're out of town and need a cheap mascara on the go, but not a great product. It isn't very enhancing of anything, just makes your lashes look darker. It also dries out pretty fast so not much uses from it anyway. You can probably get a better value from a $15 mascara all things considered
Don't buy
1 out of 5 stars
shann0 - 3 years ago
This is the worst mascara I've used in a while. :/ I have pretty long lashes so I'm usually not picky about what kind I buy, but this one takes 3x the effort of other brands to look decent. Not worth it
Love love love
5 out of 5 stars
Reneea - 3 years ago
originally posted on elfcosmetics.com
I’ve always loved E.L.F. due to their products being a very reasonable price, along with doing a great job always pleasing me. I bought this mascara about a month ago and it’s so easy to work with!! It makes my eyelashes soo plump and evenly coated. They aren’t different lengths or anything which I love. My eyelashes aren’t crunchy like other mascaras make mine, they’re so soft. This is the first mascara that has gave me volume and length, plumpness, even coats, and softness! Will be repurchasing!!
(no review title)
1 out of 5 stars
Would not recommend
Amanda - 3 years ago
Dried out. Horrible don’t buy
Pretty Average Mascara
3 out of 5 stars
Lillian18 - 3 years ago
originally posted on elfcosmetics.com
I just bought this a few weeks ago. It isn't bad, just very dry. I can't really complain on the price, it's really nice. I would buy it again but nothing really wowed me. Its good if you're going out for a bit, but I found it to be a bit dried out, but definitely still useable. I wore it today, and had to reapply several times during the day. If you just want something pretty cheap and works this is good.
(no review title)
1 out of 5 stars
Would not recommend
Amanda - 3 years ago
Wasn’t happy with it, it looked OK for like an hour, after I dropped my daughter off at school, I got home and I looked like as if I’ve been crying! So I will not be using this again
My new favorite mascara!!
5 out of 5 stars
- 3 years ago
originally posted on elfcosmetics.com
I have problems with watery eyes and this stuff still looked good after hours of my eyes watering and dabbing at them with a tissue. Also it just made my lashes look really gorgeous. This is my new favorite and I won't be going back to my previous one.
Good Purchase
5 out of 5 stars
Grey clouds - 3 years ago
originally posted on elfcosmetics.com
It gives a thicker lashes. It volumizes the lashes for a fuller look.