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E-marketing - by Judy Strauss & Raymond D. Frost & Alexa Fox (Paperback)

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About this item

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".

This updated edition connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior.

‘Success stories’, ‘trend impact’, and ‘let’s get technical’ boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

Online resources feature lecture slides and a test bank.

Number of Pages: 486
Genre: Business + Money Management
Format: Paperback
Publisher: Taylor & Francis
Author: Judy Strauss & Raymond D. Frost & Alexa Fox
Language: English
Street Date: September 28, 2018
TCIN: 53770821
UPC: 9781138731370
Item Number (DPCI): 248-03-3040
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