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E-Myth Revisited : Why Most Small Businesses Don't Work (Unabridged) (CD/Spoken Word) (Michael E.

E-Myth Revisited : Why Most Small Businesses Don't Work (Unabridged) (CD/Spoken Word) (Michael E. - image 1 of 1

About this item

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened toThe E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Edition: Unabridged
Genre: Business + Money Management
Sub-Genre: Management, E-Commerce / General
Format: AudioCD
Publisher: Harperaudio
Author: Michael E. Gerber
Language: English
Street Date: June 1, 2004
TCIN: 11960894
UPC: 9780060755591
Item Number (DPCI): 248-29-3976
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$31.45
MSRPReg: $34.95 Save $3.50 (10% off)
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