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Earth's Best Organic Whole Grain Baby Oatmeal Cereal - 8oz

Earth's Best Organic Whole Grain Baby Oatmeal Cereal - 8oz - image 1 of 3
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Earth's Best Organic Whole Grain Baby Oatmeal Cereal - 8oz - image 1 of 3
$3.79 when purchased online
Target Online store #3991

About this item

Highlights

  • USDA ORGANIC CERTIFIED - A trusted option for your happy, healthy baby.
  • WHOLESOME INGREDIENTS - Made from Whole Grains and non-GMO ingredients from our family of organic farmers and certified Kosher.
  • IRON FORTIFIED FOR INFANT GROWTH & DEVELOPMENT - Easily digestible for babies ready to move beyond rice cereal.
  • NO artificial flavors or colors, and grown without potentially harmful pesticides or herbicides.

Description

Earth's Best Organic Whole Grain Oatmeal is easily digestible and iron fortified for infant growth and development - made with ingredients grown without potentially harmful synthetic pesticides. Made with organically grown whole grains and no salt or refined sugar, Earth's Best Organic infant cereals are available in several varieties to satisfy the taste and texture preferences of babies ready to enjoy their first solid foods. Finding inspiration in nature's essentials, we prepare innovative, wholesome recipes with the same care and concern that you would take in preparing a nourishing meal for your family.

Serving Size: 4 tbsp

Serving Per Container: 16

Amount Per Serving:

Calories: 60
% Daily Value*
Total Fat 1g3%
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 0mg
Total Carbohydrate 10g11%
Dietary Fiber 1g
Sugars 1g
Added Sugars 0g
Protein 2g10%
Vitamin D 0mcg0%
Calcium 10mg2%
Iron 6.3mg60%
Potassium 50mg8%
Vitamin E 0.8mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

ingredients: organic whole grain oat flour, alpha amylase (enzyme), tocopherols (vitamin e), electrolytic iron.

Allergens & Warnings:

Oats may contain wheat.
Contains: Does Not Contain Any of the 9 Major Allergens
May Contain: Wheat
State of Readiness: Mix
Features: No Artificial Colors, Non-GMO, No Artificial Flavors
Dietary Needs: Iron Fortified, Organic Certified, Kosher
Package Quantity: 1
Age Level: 4 Months and Up
Age Stage: 1st Stage
Net weight: 8 Ounces
TCIN: 13693795
UPC: 023923900172
Item Number (DPCI): 007-10-0413
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.85 inches length x 5.45 inches width x 7.15 inches height
Estimated ship weight: 8 ounces
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is this cereal gluten free? If not can you recommend any gluten free cereals from Earth's best.

submitted by Helen - 6 years ago
  • A: Hi Helen, thanks for reaching out! The Hain Celestial Group’s labeling declares major allergens (peanuts, soybeans, milk, eggs, fish, crustaceans, tree nuts, and wheat) and we follow the U.S. FDA’s regulations. We recognize the serious nature of the allergen issue and we strive to minimize risk. Both major and minor ingredients of all products, as well as all processing procedures and equipment, are closely scrutinized and all potential allergen issues are declared on our labeling. Hope this helps, if you have any other questions please call us at 1-800-442-4221 Monday - Friday 9 AM - 7 PM EST.

    submitted byEarths Best - 6 years ago
    Brand expert
  • A: Helen, I was concerned about that as well. It's healthier, safer and easier to just get Bob's Red Mill Gluten Free Organic Steel Cut Oats and grind them yourself real quick in a food processor. Steel Cut Oats are much healthier and easier for babies to digest as well. They are milled from the highest quality farm-fresh organic oats in the world. Each batch is handled with care in the dedicated gluten free facility and tested in the state-of-the-art laboratory to ensure the strict gluten free quality standards are met. You can find them online at VitaCost. Take care! :)

    submitted byMackenzie - 6 years ago

Q: Do we need to cook this cereal? or Is it ready to eat by mixing with milk ?

submitted by Pri - 1 year ago
  • A: Hi, Pri! Our Earth's Best Organic Whole Grain Baby Oatmeal Cereal is best mixed with breast milk, formula, or water. It can be served as is or warmed. Hope this helps!

    submitted byEarths Best - 1 year ago
    Brand expert

Q: Which countries / states is your oatmeal sourced from?

submitted by babeotter - 4 years ago
  • A: Hi Babeotter, thank you for reaching out. The Hain Celestial Group purchases ingredients based on requirements designed to meet rigid specifications, food safety, and compliance with applicable regulations and certifications. We work with known suppliers who assure the quality and safety of their ingredients which are supported by signed affidavits, certificates of analysis, and analytical testing. Additionally, many of our food products receive independent certification from organic and kosher certification third parties.   Although ingredients are predominantly sourced domestically, it is sometimes necessary to source globally. This is due to the fact that some ingredients are not available domestically or the domestic sources are limited based on market demand.

    submitted byEarths Best - 4 years ago
    Brand expert

Q: what is different among purple, red and green, for different ages? or just with different components. thanks

submitted by mo - 4 years ago
  • A: Hi Mo, thank you for reaching out. All of our Earth's Best Cereal products are made for infants 6 months or older. We offer a Rice Cereal, Whole Grain Cereal, and a Whole Grain Barley Cereal to help meet the needs of all of our consumers. If you have concerns, please reach out to your health care provider to determine which product would be suitable for your baby's diet and development. If we can be of further assistance, please call us at 800-442-4221, M-F, 9am to 7pm EST.

    submitted byEarths Best - 4 years ago
    Brand expert

Q: where is the 1gram of sugar from? I don't see any sugar listed on the ingredients

submitted by frugalshopper27 - 5 years ago
  • A: Hi, thanks for reaching out! Added sugar would be listed as a stand alone ingredient on the label. The 1 gram of sugar is naturally occurring from the combination of ingredients in the product. If you have any more questions please give us a call at 800-442-4221, Monday-Friday 9am-7pm EST.

    submitted byEarths Best - 5 years ago
    Brand expert

Q: Why does this product contain metal? I just dragged a magnet across the oats, and shards followed.

submitted by VMul - 7 days ago

Q: Why are the following added to the cereal and what are they? alpha amylase (enzyme), tocopherols (vitamin e), electrolytic iron

submitted by LR - 1 month ago

Summary of reviews

This baby oatmeal cereal has received mixed reviews. Some guests praise it for being easy to digest, organic, and a great first food for babies. However, many guests report severe allergic reactions, including projectile vomiting and rashes. While some babies enjoy it and have no issues, others have experienced significant health problems.
  • Thumbs up graphic, easy to digest
  • Thumbs up graphic, great taste
  • Thumbs up graphic, organic
  • Thumbs up graphic, easy to prepare
  • Thumbs up graphic, versatile
  • Thumbs down graphic, projectile vomiting
  • Thumbs down graphic, severe rashes
  • Thumbs down graphic, allergic reactions
Generated by AI from the text of guest reviews (includes incentivized reviews)
4.5 out of 5 stars with 913 reviews
easy on tummy: 3.64 out of 5
value: 3.49 out of 5
quality: 3.71 out of 5
easy to prepare: 4.39 out of 5
63% would recommend
82 recommendations

Metal in oats

1 out of 5 stars
Thumbs down graphic, would not recommend
VMul - 7 days ago, Verified purchaser
Drag a magnet across the oats. I dare you to see what follows. Makes me sad because I thought this was a safe option
Did you find this review helpful?

DO NOT BUY!

1 out of 5 stars
Thumbs down graphic, would not recommend
EveG - 12 days ago
Baby threw up both times she ate this oatmeal. Took her to the Dr to check for possible allergies to oats. She tried another brand of oatmeal and it was perfectly fine!
easy to prepare: 3 out of 5
quality: 1 out of 5
value: 1 out of 5
easy on tummy: 1 out of 5
1 guest found this review helpful. Did you?

Love it

5 out of 5 stars
Thumbs up graphic, would recommend
Kristina - 22 days ago, Verified purchaser
This is the best healthiest baby oatmeal!! My little one loves it too. I like adding other flavors to it like mashed up banana, blueberries, cinnamon etc to give it a little bit of flavor for BLW.
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
Did you find this review helpful?

ER visit

1 out of 5 stars
Thumbs down graphic, would not recommend
Tay89715 - 1 month ago
My baby vomited so aggressively we ended up in the ER. Turns out a lot of people online say the same thing… I thought I was doing good for my baby buying this…
value: 1 out of 5
easy to prepare: 2 out of 5
quality: 1 out of 5
easy on tummy: 1 out of 5
1 guest found this review helpful. Did you?

MADE MY SON PROJECTILE VOMIT

1 out of 5 stars
Cattdeee - 1 month ago
originally posted on earthsbest.com
I’ve given this to my son twice now and both times he has gotten extremely sick. Projectile vomitting to the point where we almost called 911.
Did you find this review helpful?

Perfectly Serviceable Oatmeal

5 out of 5 stars
Thumbs up graphic, would recommend
Leol - 2 months ago, Verified purchaser
We wanted to avoid rice cereal due to arsenic concerns. We prepare by mixing with breast milk and ground up nuts and our baby loves it. It seems most people with bad reviews have babies with oat allergies, who probably will react badly to any oatmeal. But since oat allergies are pretty common, probably it's a good idea to introduce carefully.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Terrible reaction not safe for babies!!!

1 out of 5 stars
Thumbs down graphic, would not recommend
Bema - 2 months ago, Verified purchaser
Terrible Reaction – Not Safe for Babies! I purchased this oatmeal for my 6-month-old baby, hoping it would be a healthy addition to her diet. Unfortunately, it turned out to be a terrible experience. Shortly after consuming the oatmeal, my baby developed a severe allergic reaction. She started vomiting uncontrollably, and it was extremely distressing to see her suffer like that. I am very disappointed with this product and would strongly advise other parents to be cautious. No parent wants to see their child in pain, and this was a frightening experience for us. I urge the company to investigate this issue and ensure the product is safe for consumption.
easy to prepare: 1 out of 5
quality: 1 out of 5
easy on tummy: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Causes Vomiting

1 out of 5 stars
Thumbs down graphic, would not recommend
Mama24 - 2 months ago
Went to ER because of vomiting. We thought it was from eating a bad watermelon, but we tried again a week later with only this oatmeal and she vomited again. Save yourself heartache and DO NOT buy this product.
easy on tummy: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
easy to prepare: 1 out of 5
Did you find this review helpful?

Not the same as before

1 out of 5 stars
Chan - 3 months ago
originally posted on earthsbest.com
This is definitely not the same ingredients as 6 years ago. Can definitely notice the difference in texture my 6 month old was throwing up a few hours after eating and is only breastfed so no other food. Would not recommend to anyone. I should’ve read the reviews before buying.
1 reply from Consumer Advocacy team - 3 months ago
Hi, Chan, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Kindly provide a contact name, number, and convenient time and zone for us to call you or, please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case#5146407
Did you find this review helpful?

Great

5 out of 5 stars
Thumbs up graphic, would recommend
Natalie - 3 months ago, Verified purchaser
My baby really enjoyed this added into her formula & milk once introduced ☺️ I try not to use it all but it is one of the best i have bought & used. Doesn’t hurt my baby’s belly, she loves it
easy on tummy: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

ER TRIP

1 out of 5 stars
Thumbs down graphic, would not recommend
Mak - 3 months ago, Verified purchaser
Caused projectile vomiting and a trip to the ER. I was able to conclude it was the oatmeal after giving on two separate occasions with the same results.
easy to prepare: 1 out of 5
easy on tummy: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

DO NOT BUY

1 out of 5 stars
Thumbs down graphic, would not recommend
Nancy - 4 months ago, Verified purchaser
GAVE AN ALLERGIC REACTION TO MY BABY SAVE YOURSELF AND YOUR BABY A TRIP TO THE ER AND THE PAIN YOUR BABY WILL SUFFER.
easy to prepare: 1 out of 5
easy on tummy: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

GET AWAY FROM THIS SO CALLED ORGANIC BLAH BLAH

1 out of 5 stars
mamabear - 4 months ago
originally posted on earthsbest.com
THIS PRODUCT DESERVES O STAR!!!!! Cant believe I did not read the reviews before starting this on my almost 6 months old baby!! Im in shock because I wanted to like this product until my baby started having rashes all over his body and couldn't tell what was giving him that reaction until just now that I read peoples reviews. DO NOT BUY THIS FOR YOUR BABY!!!! This product should be discontinued as is giving ALL babies allergies and making them sick!! Dont understand why is still on the market.
3 guests found this review helpful. Did you?

STAY AWAY FROM THIS PRODUCT

1 out of 5 stars
Thumbs down graphic, would not recommend
Sasha - 5 months ago, Verified purchaser
Zero stars if I could!!! Terrible!!!! The first time my baby had this she threw up so terribly. Projectile vomiting and then continuously emptying her stomach until she would get so drained she would get lethargic. We thought it was something else… tried the cereal a few weeks later and same exact thing! STAY AWAY FROM THIS PRODUCT!!!
quality: 1 out of 5
easy to prepare: 1 out of 5
value: 1 out of 5
easy on tummy: 1 out of 5
2 guests found this review helpful. Did you?

Do not buy

1 out of 5 stars
Thumbs down graphic, would not recommend
Dont buy her book - 5 months ago
Do not recommend this!!!!! Gave it to my 6 month old baby in the morning and has been projectile vomiting ever since!!!
easy on tummy: 1 out of 5
5 guests found this review helpful. Did you?

DO NOT BUY

1 out of 5 stars
Thumbs down graphic, would not recommend
Anna - 5 months ago
This product is dangerous my child developed a severe diaper rash after consuming and then after another another round of eating it he was projectile vomiting.
easy on tummy: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
3 guests found this review helpful. Did you?

Horrible rash

1 out of 5 stars
Thumbs down graphic, would not recommend
Do not buy - 6 months ago, Verified purchaser
Had to return it my baby got a terrible rash at first he ate it and got a rash on his face which I thought was from the sun but then when I gave him a bath with it it broke him out more
easy on tummy: 1 out of 5
easy to prepare: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?

DO NOT BUY!

1 out of 5 stars
Thumbs down graphic, would not recommend
DH - 6 months ago
I decided to try this for my daughter since it was rated one of the best. First time she was fine, second time she woke up throwing up everywhere. We just started solids and this is the only thing she’s had other than breast milk. Try something else, I should have read these reviews before buying.
easy on tummy: 1 out of 5
quality: 1 out of 5
easy to prepare: 5 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?

Something Inside the cereal

1 out of 5 stars
Thumbs down graphic, would not recommend
Haileybee - 7 months ago, Verified purchaser
Found a hard item in the cereal, nasty and hazardous. I looked at the other 1 star review and they had the same thing happen to them.
quality: 1 out of 5
11 guests found this review helpful. Did you?

Hard NO!

1 out of 5 stars
Daph - 7 months ago
originally posted on earthsbest.com
My 9 month old had this for breakfast for the first time today and he immediately got a red rash on his face. A few hours later his entire body was covered in hives. He is a happy baby who loves to play but today he was completely inconsolable. I do not recommend.
1 reply from Consumer Advocacy team - 7 months ago
Hi, Daph, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case#5107441
5 guests found this review helpful. Did you?

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