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Eco-Innovations in Emerging Markets : Analyzing Consumer Behaviour and Adaptability (Hardcover)

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About this item

Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers. 

Number of Pages: 131
Genre: Business + Money Management
Sub-Genre: Production + Operations Management
Format: Hardcover
Publisher: Palgrave Macmillan
Author: Pu00e1vel Reyes-Mercado
Language: English
Street Date: June 15, 2016
TCIN: 51371242
UPC: 9781137587411
Item Number (DPCI): 248-19-8025
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