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Economics for Business : A guide to decision making in a complex global macroeconomy (Paperback) (Ivan

Economics for Business : A guide to decision making in a complex global macroeconomy (Paperback) (Ivan - image 1 of 1

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"With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students. It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with confidence. Each chapter contains a clear learning objective and learning outcomes, definitions of key terms, illustrations, charts, and graphs, and bullet point chapter summaries at the end.Students will be able tounderstand: - the crucial importance of the financial system to individual business and the macroeconomy - the process of globalization and its implication for business - the role of the market as well as supply and demand - the impact of demand on branding and brand loyalty - pricing strategies under various market structuresThe book also includes free supporting online resources, including extra case studies and exam questions and answers, PowerPoint lecture slides, and links to current and relevant articles. "--
Number of Pages: 347
Genre: Business + Money Management
Sub-Genre: Economics / General, International / Economics, Decision-Making + Problem Solving
Format: Paperback
Publisher: Kogan Page Ltd
Author: Ivan K. Cohen
Language: English
Street Date: November 28, 2015
TCIN: 50099412
UPC: 9780749470197
Item Number (DPCI): 248-00-1352

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