Loading, please wait...

product description page

Edge Strategy : A New Mindset for Profitable Growth (Hardcover) (Alan Lewis)

Edge Strategy : A New Mindset for Profitable Growth (Hardcover) (Alan Lewis) - image 1 of 1

About this item

Stay focused. Stick to your knitting. Go with what works. In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing us to keep focused on the core business become extremely powerful. And, of course, profiting from the core is crucial. But the danger is, over-focus on the core can blind companies to the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.Edge Strategy is uniquely positioned at the intersection of marketing and strategy, focusing on the myriad opportunities that areinternal to the business, and showing leaders how to recognize and then leverage these opportunities at the margins. Crucially, the customer’s experience of a company and its products is central to what makes the Edge Strategy work. Strategy experts Alan Lewis and Dan McKone have a sharp, practical way of characterizing and visualizing the different kinds of edges:Product edge. Value that’s realized by gauging the customer’s value perimeter” specifically in relation to yourproductshighlighting bundling and unbundling opportunities.Customer Journey edge. Here, you gauge the customer value perimeter in relation to the customer’s experience of your overall offering and brand, capturing value at different points in the journey.”Enterprise edge. This edge creates value when assets, competencies, and capabilities developed for your offering can be used in a different context, for a different offering, or for a different set of customers.With engaging examples from across many industries, Lewis and McKone coach readers on how to identify and assess each of the different edges and then provide concrete insights and advice on Edge Strategy and tactics in specific business contexts. The book concludes with a ten-step process to help executives and managers to find and leverage the edge opportunities in their own companies.Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, access already established, investments already made.
Number of Pages: 208
Genre: Business + Money Management
Format: Hardcover
Publisher: Perseus Distribution Services
Author: Alan Lewis
Language: English
Street Date: January 19, 2016
TCIN: 51774420
UPC: 9781633690172
Item Number (DPCI): 248-33-8975
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
MSRPReg: $30.00 Save $9.60 (32% off)
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.