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Edge Strategy - by Alan Lewis & Dan McKone (Hardcover)

Edge Strategy - by  Alan Lewis & Dan McKone (Hardcover) - image 1 of 1
Edge Strategy - by  Alan Lewis & Dan McKone (Hardcover) - image 1 of 1
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About this item

Specifications

Number of Pages: 224

Genre: Business + Money Management

Format: Hardcover

Publisher: Harvard Business Review Press

Author: Alan Lewis & Dan McKone

Language: English

TCIN: 78490031
UPC: 9781633690172
Item Number (DPCI): 247-03-3631

Description

"CEOs need to abandon bold strategies for life on the Edge... Alan Lewis and Dan McKone of L.E.K. Consulting believe that taking a more pragmatic approach could pay dividends." -- Forbes

"Edge strategies" describe the process of finding new opportunities at the edge of the existing ones... It is refreshing to read a new strategy book that does not make grand gestures.... And this is a book that the CFO will love too because it's not going to cost the earth! 5/6 Stars" -- B�rsen, Denmark

"In its customer-friendly forms...Edge Strategy is a valuable corrective to the obsession with transformational ideas." -- The Economist

"Here is the main premise of Edge Strategy Companies can accelerate growth by finding new uses for their existing assets. Sounds simple but it's not." -- Consulting magazine

"...clearly written... and offers many examples of how to apply these ideas to your own company." -- The Globe and Mail

ADVANCE PRAISE for Edge Strategy

John Tague, President and CEO, Hertz Corporation--
"Alan Lewis and Dan McKone offer an alternate path to growth and show how implementing an 'edge strategy' creates value in a sustainable way. To presume it doesn't apply to your industry or situation would be missing a great opportunity."

Kevin Mayer, Senior Executive Vice President and Chief Strategy Officer, The Walt Disney Company--
"We all need peripheral vision. Edge Strategy offers a clear and powerful framework for identifying and leveraging opportunities for growth that can sometimes be hard to see--at the edges of your core business. A must-read."

Darrell Webb, President and CEO, Guitar Center--
"Refreshingly pragmatic advice for driving growth, with a strong ROI, in any business."

John Rainey, CFO, PayPal--
"Edge Strategy flips the conventional notion of strategy on its head and provides an insightful take on where some of the best value-creating innovations come from."

Robin Hayes, President and CEO, JetBlue--
"Edge Strategy will help you and your business pull some of the most powerful levers at your disposal. Lewis and McKone outline a clear, smart approach to driving new--and greater--yield from assets you already manage . . . and delighting customers in the process."

Tom Polen, Executive Vice President and President, Medical Segment, Becton, Dickinson and Company (BD)--
"If you're looking for a playbook to higher growth and customer loyalty, Edge Strategy hits the mark. I expect every reader will take away new ideas to put into practice and improve their company's performance."

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