Loading, please wait...

Edge Strategy - by Alan Lewis & Dan McKone (Hardcover)

Edge Strategy - by  Alan Lewis & Dan McKone (Hardcover) - image 1 of 1
Edge Strategy - by  Alan Lewis & Dan McKone (Hardcover) - image 1 of 1
Free standard shipping with RedCard

About this item


Number of Pages: 224

Genre: Business + Money Management

Format: Hardcover

Publisher: Harvard Business Review Press

Author: Alan Lewis & Dan McKone

Language: English

TCIN: 78490031
UPC: 9781633690172
Item Number (DPCI): 247-03-3631


"CEOs need to abandon bold strategies for life on the Edge... Alan Lewis and Dan McKone of L.E.K. Consulting believe that taking a more pragmatic approach could pay dividends." -- Forbes

"Edge strategies" describe the process of finding new opportunities at the edge of the existing ones... It is refreshing to read a new strategy book that does not make grand gestures.... And this is a book that the CFO will love too because it's not going to cost the earth! 5/6 Stars" -- B�rsen, Denmark

"In its customer-friendly forms...Edge Strategy is a valuable corrective to the obsession with transformational ideas." -- The Economist

"Here is the main premise of Edge Strategy Companies can accelerate growth by finding new uses for their existing assets. Sounds simple but it's not." -- Consulting magazine

"...clearly written... and offers many examples of how to apply these ideas to your own company." -- The Globe and Mail

ADVANCE PRAISE for Edge Strategy

John Tague, President and CEO, Hertz Corporation--
"Alan Lewis and Dan McKone offer an alternate path to growth and show how implementing an 'edge strategy' creates value in a sustainable way. To presume it doesn't apply to your industry or situation would be missing a great opportunity."

Kevin Mayer, Senior Executive Vice President and Chief Strategy Officer, The Walt Disney Company--
"We all need peripheral vision. Edge Strategy offers a clear and powerful framework for identifying and leveraging opportunities for growth that can sometimes be hard to see--at the edges of your core business. A must-read."

Darrell Webb, President and CEO, Guitar Center--
"Refreshingly pragmatic advice for driving growth, with a strong ROI, in any business."

John Rainey, CFO, PayPal--
"Edge Strategy flips the conventional notion of strategy on its head and provides an insightful take on where some of the best value-creating innovations come from."

Robin Hayes, President and CEO, JetBlue--
"Edge Strategy will help you and your business pull some of the most powerful levers at your disposal. Lewis and McKone outline a clear, smart approach to driving new--and greater--yield from assets you already manage . . . and delighting customers in the process."

Tom Polen, Executive Vice President and President, Medical Segment, Becton, Dickinson and Company (BD)--
"If you're looking for a playbook to higher growth and customer loyalty, Edge Strategy hits the mark. I expect every reader will take away new ideas to put into practice and improve their company's performance."

If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.


From the manufacturer

No information loaded.

Guest Ratings & Reviews

No reviews yet! Be the first to help other guests.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.