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Effective Brand Leadership : Be Different, Stay Different, or Perish! (Hardcover) (Chris Edger & Tony

Effective Brand Leadership : Be Different, Stay Different, or Perish! (Hardcover) (Chris Edger & Tony - image 1 of 1

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How do you create, scale-up and evolve a world class food service brand? How do you revive a brand that is faced with (seemingly) terminal decline? Packed with real-life Case Studies and key insights from the Founders and Leaders of some of the most dynamic and established food service brands (Giggling Squid, Cabana, Miller & Carter, Burger & Lobster, Hache, Drake & Morgan, Giraffe, Byron, Premium Country Dining Group, Domino’s Pizza, YO! Sushi, TGI Friday’s, Pizza Hut, Toby Carveries etc.) this book is essential reading for aspiring or ambitious food service leaders. Drawing upon the extensive academic and operational experience of the authors, this book provides comprehensive advice on how food service brand leaders can ensure – in a fast-moving market - that their brands are different and stay different in order to avoid obsolescence! Written in an informative, accessible style without abandoning any of its empirical rigor this book is essential reading for food service leaders at all levels within the industry who want to win during every stage of their brand’s evolution or hospitality students who want practical insights into the fundamentals of effective brand leadership!
Number of Pages: 201.0
Genre: Business + Money Management
Sub-Genre: Marketing / General, Advertising + Promotion
Format: Hardcover
Publisher: Paul & Co Pub Consortium
Author: Chris Edger & Tony Hughes
Language: English
Street Date: April 1, 2016
TCIN: 51137359
UPC: 9781909818781
Item Number (DPCI): 248-16-2860

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