Master the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data.
The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.
Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:
Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.
From the Back Cover
PRAISE FOR EFFECTIVE DATA STORYTELLING
"Brent Dykes is the king of data storytelling; he's probably thought about this more than anyone else on the planet. No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that."
--Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of Competing on Analytics and The AI Advantage
"Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us how to ideate data-driven stories and bring them to fruition while walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how."
--Alberto Cairo, Knight Chair at the University of Miami, Author of How Charts Lie
"Dykes does a masterful job of making the vague concept of 'data storytelling' tangible and actionable. With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an engaging read that is also specific and tactical."
--Tim Wilson, Senior Director of Analytics, Search Discovery
"The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!"
--Maria Massei-Rosato, Adjunct Professor, Parsons School of Design
About the Author
BRENT DYKES brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular Forbes contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the "Most Influential Industry Contributor Award" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.