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Effective Data Storytelling - by Brent Dykes (Hardcover)

About this item

Specifications

Suggested Age: 22 Years and Up

Number of Pages: 336

Genre: Computers + Internet

Sub-Genre: Data Visualization

Format: Hardcover

Publisher: Wiley

Author: Brent Dykes

Language: English

Street Date: December 17, 2019
TCIN: 78662877
UPC: 9781119615712
Item Number (DPCI): 247-11-4670
Origin: Made in the USA or Imported

Description



Book Synopsis



Master the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data.

The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:

  • Transform your insights and data visualizations into appealing, impactful data stories
  • Learn the fundamental elements of a data story and key audience drivers
  • Understand the differences between how the brain processes facts and narrative
  • Structure your findings as a data narrative, using a four-step storyboarding process
  • Incorporate the seven essential principles of better visual storytelling into your work
  • Avoid common data storytelling mistakes by learning from historical and modern examples

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.



From the Back Cover



PRAISE FOR EFFECTIVE DATA STORYTELLING

Brent Dykes is the king of data storytelling; he's probably thought about this more than anyone else on the planet. No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that.
--Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of Competing on Analytics and The AI Advantage

Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us how to ideate data-driven stories and bring them to fruition while walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how.
--Alberto Cairo, Knight Chair at the University of Miami, Author of How Charts Lie

Dykes does a masterful job of making the vague concept of 'data storytelling' tangible and actionable. With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an engaging read that is also specific and tactical.
--Tim Wilson, Senior Director of Analytics, Search Discovery

The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!
--Maria Massei-Rosato, Adjunct Professor, Parsons School of Design

If you're tasked with presenting analytical results, then this book is a must-read. Brent discusses a wide range of research on how people communicate in general and then ties that research to specific actions you can take to put together an effective story in an analytics setting. The book does a great job of making the case that we often approach analytics presentations poorly and then showing us how to improve.
--Bill Franks, Author and Chief Analytics Officer, International Institute for Analytics



About the Author



BRENT DYKES brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular Forbes contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the "Most Influential Industry Contributor Award" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.

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Shipping details

Estimated ship dimensions: 0.8 inches length x 6.2 inches width x 9.1 inches height
Estimated ship weight: 1.4 pounds
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