A relatively short time ago, data was looked upon as nice to have, but not essential to most people's roles or positions. Things have certainly changed. Data has rapidly become an indispensable strategic asset at most organizations, forcing everyone to become increasingly literate and conversant in this new digital language. Even though the use of data continues to increase dramatically, data storytelling remains poorly understood. Many insights fail in the last mile of communication and never deliver on their full potential. Telling an engaging story with data is more than just an extension of data visualization. While your data provides the clarity needed to drive change, it's the storytelling that makes your insights both persuasive and memorable.
Effective Data Storytelling shows you how to create a narrative with data and explains why this method works so effectively. This book helps you combine the science of data with the art of storytelling. Using the three pillars of data storytelling--data, narrative, and visuals--you will develop the skills to convey your insights to others in a powerful and effective manner. Clear, easy-to-read chapters cover every vital aspect of telling a story with data. You begin by exploring the power of stories and learning how to achieve the four key communication goals when sharing data. Next, you will learn about how the human mind processes information and why emotion plays a more powerful role in decision making than facts. The following chapter covers the six essential elements of a data story, your role as the data storyteller, and the importance of knowing your audience.
Once you've learned the fundamentals, the rest of the book provides you with step-by-step guidance on turning your data, narrative, and visuals into a complete data story. From the six attributes of an actionable insight, to the different kinds of narrative models, to using storyboarding to organize your key points, to inserting characters and analogies into your data story, to setting up and polishing your visuals--each stage of the process is explained in detail. The final section brings all the elements together and provides real-world examples of engaging data stories in practical scenarios and teaches you how the concepts and principles in this book can be applied to your own insights.
Effective Data Storytelling provides you with everything you need to communicate your insights more effectively, understand why data storytelling is so important, and drive positive change with data.