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Effective Sales Enablement : How the World's Leading Companies Use Technology to Accelerate Growth

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About this item

Sales enablement is a way of increasing sales results, revenue, profitability and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching and development to enable sales to be more effective and efficient. Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.

Using case studies and examples from some of the world's largest companies including Google, Cisco, Salesforce and Xero, Effective Sales Enablement will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

Number of Pages: 280
Genre: Business + Money Management
Format: Paperback
Publisher: Kogan Page Ltd
Author: Pam Didner
Language: English
Street Date: October 28, 2018
TCIN: 53680611
UPC: 9780749483647
Item Number (DPCI): 248-23-4273
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