About this item
Whether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, this new updated edition of an entrepreneurship classic has everything you need.
With refreshed case studies and improved features, the text also benefits from new material on topics such as forecasting, error analysis, social media and technology. Core elements from the first edition remain such as:
- Unique hybrid practically-oriented textbook that speaks to students as potential and current entrepreneurs
- 70+ case briefs of entrepreneurs across industries, geographies and time.
- Benefits from an established online community website for lecturers and students that supports the book
This book is essential for all those who want to actively engage with entrepreneurship, with new perspectives in entrepreneurship and those looking for a new challenge to the traditional day job.