:

product description page

El camino amarillo/ The Yellow Brick Road : 7 Pasos Para Tener Exito Contando Una Historia - (Paperback)

El camino amarillo/ The Yellow Brick Road : 7 Pasos Para Tener Exito Contando Una Historia - (Paperback) - image 1 of 1

about this item

¿Necesitas vender un proyecto o una idea?¿Estás en una etapa de transición profesional y quieres encontrar un trabajo acorde con tu experiencia y conocimientos?¿Te gustaría conectar emocionalmente con tus clientes?¿Eres directivo y quieres inspirar y motivar?El Camino Amarillo es una metodología en siete pasos que te permitirá construir historias para:– contar tu experiencia profesional para conseguir un nuevo trabajo;– vender tus proyectos mediante relatos emocionales (o pitch selling);– crear la historia transmedia de tu marca, de tu equipo o de tu empresa;– diseñar presentaciones comerciales que conecten con tus clientes; – preparar discursos y conferencias de impacto; – crear contenidos transmedia de calidad para social selling.Gracias a El Camino Amarillo podrás crear una historia tuya, auténtica y verdadera que inspire a los demás. Víctor Gay Zaragoza ya ha ayudado a más de mil quinientas personas, incluidos líderes de importantes empresas y organizaciones. Ahora te toca a ti.ENGLISH DESCRIPTIONDo you need to sell a project or an idea? Are you in a stage of professional transition and want to find a job that corresponds to your experience and knowledge?Would you like to connect emotionally with your clients?Are you a manager who wants to inspire and motivate?The Yellow Brick Road is a seven-step methodology that will allow you to construct stories to:– tell about your professional experience to get a new job;– sell your projects through emotional tales (pitch selling);– create the transmedia story of your brand, your team, or your company;– design commercial presentations that connect with your clients;– prepare dynamic speeches and lectures;– create quality transmedia content for social selling.Thanks to The Yellow Brick Road, you can create your own, authentic, true story that inspires others. Víctor Gay Zaragoza has already helped more than 1,500 people, including leaders of important businesses and organizations. Now it’s your turn.
Number of Pages: 189
Genre: Reference, Language + Art + Disciplines, Self Improvement
Format: Paperback
Publisher: Penguin Random House Grupo USA
Author: Victor Gay Zaragosa
Language: Spanish
Street Date: March 27, 2018
TCIN: 53522044
UPC: 9788417001261
Item Number (DPCI): 248-76-3137
$12.76
MSRPReg: $18.95 Save $6.19 (33% off)

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.