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Emotional Ai : The Rise of Empathic Media - by Andrew Mcstay (Hardcover)

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About this item

What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by ‘Emotional AI’, this book:

  • Provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots
  • Demonstrates through empirical research how ‘empathic media’ have been developed and introduced both by start-ups and global tech corporations such as Facebook
  • Helps readers understand the potential implications on everyday life and social relations through examples such as video-gaming, facial coding, virtual reality and cities
  • Calls for a more critical approach to the rollout of emotional AI in public and private spheres

Combining established theory with original analysis, this book will change the way students view, use and interact with new technologies. It should be required reading for students and researchers in media, communications, the social sciences and beyond.



Number of Pages: 233
Genre: Social Science
Sub-Genre: Media Studies
Format: Hardcover
Publisher: Sage Pubns
Author: Andrew Mcstay
Language: English
Street Date: August 22, 2018
TCIN: 53705637
UPC: 9781473971103
Item Number (DPCI): 248-46-0057
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MSRPReg: $99.00 Save $4.95 (5% off)
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