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Engagement Organizing : The Old Art and New Science of Winning Campaigns (Paperback) (Matt Price)

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Price, who has worked as a campaign director and advisor to philanthropic foundations, outlines the core elements and practice of engagement organizing that combines grassroots organizing with digital tools, data, and networked communications to engage people at scale and build power and win campaigns. He provides case studies of nongovernmental organizations, unions, and political parties mainly in Canada to explore the roots and current practices of engagement organizing. He describes community organizing principles, practices, and case studies; how technology and data have changed the campaign landscape; how campaigns are scaling up structure and communicating through networks; how engagement organizing principles and practices are being applied in different sectors; and challenges for and trends in engagement organizing. Annotation ©2017 Ringgold, Inc., Portland, OR (

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