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Entertainment, Media & Advertising Market Research Handbook 2017-2018 (Paperback) (Richard K. Miller)

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Media and advertising market data are scattered through a myriad of sources. Entertainment, Media & Advertising Market Research Handbook 2017-2018 compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.
Number of Pages: 350.0

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