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Entrepreneurial Marketing for SMEs (Hardcover) (Luca Cacciolatti & Soo Hee Lee)
About this item
Entrepreneurial Marketing for SMEs explains key topics and challenges of entrepreneurial marketing in a coherent and logically presented sequence. The book contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Entrepreneurial Marketing for SMEs truly integrates both Entrepreneurial and Marketing perspectives of the subject, keeping in consideration the nature of the SME and the relative institutional effects of the environment in which the SME operates.
Number of Pages: 215
Genre: Business + Money Management
Sub-Genre: Development / Business Development, Management, Decision-Making + Problem Solving
Publisher: Palgrave Macmillan
Author: Luca Cacciolatti & Soo Hee Lee
Street Date: October 26, 2015
Item Number (DPCI): 248-03-7973
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