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Entrepreneurship and Innovation (Paperback) (Tim Mazzarol & Sophie Reboud)

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About this item

It provides students with a foundation of ideas and understandings designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard. Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees. The text brings together entrepreneurship and innovation – as they are largely indivisible elements and cannot be adequately understood if studied separately – and provides the reader with an overview of these elements and how they combine to create new value in the market. All the case studies are based on original research, real entrepreneurs and real businesses. Content: Chapter 1 – A social and economic process, Chapter 2 – The entrepreneur mind and action, Chapter 3 – The entrepreneurial process, Chapter 4 – Intrapreneurship, Chapter 5 – Small business, Chapter 6 – Adoption and diffusion of innovation, Chapter 7 – Entrepreneurial vision versus the planning ethos, Chapter 8 – Financing the venture, Chapter 9 – Technology, technopreneurs and disruptive innovations, Chapter 10 – Intellectual property management and commercialisation, Chapter 11 – Team building and company leadership
Number of Pages: 462
Genre: Business + Money Management
Format: Paperback
Publisher: Casemate Pub & Book Dist Llc
Author: Tim Mazzarol & Sophie Reboud
Language: English
Street Date: September 19, 2017
TCIN: 51689428
UPC: 9780734612250
Item Number (DPCI): 248-28-5580
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MSRPReg: $69.95 Save $10.50 (15% off)

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