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Entrepreneurship : Ideas in Action Updated, Precision Exams Edition (Hardcover) (Cynthia L. Greene)
About this item
ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.
Genre: Business + Money Management, Education
Publisher: Cengage Learning
Author: Cynthia L. Greene
Street Date: January 5, 2018
Item Number (DPCI): 248-64-3153
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