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European Fashion : The Creation of a Global Industry - (Paperback)

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The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.
Number of Pages: 336 p. ;
Genre: Art, History
Sub-Genre: Social History, Fashion & Accessories
Series Title: Studies in Design Mup
Format: Paperback
Publisher: Manchester Univ Pr
Language: English
Street Date: March 17, 2018
TCIN: 53526607
UPC: 9781526122100
Item Number (DPCI): 248-79-5502
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