$12.99 when purchased online
About this item
Highlights
- 10 benefits in 1 bottle
- Infused with Argan Oil and Plant Protein to give your hair its daily dose of vitamins and nutrients
- For all hair types
- Safe for color, keratin, and Brazilian-treated hair
- Certified cruelty-free through Leaping Bunny, certified vegan, GMO-free
- Free from sulfates, parabens, phthalates, artificial colors, mineral oil, and gluten
Description
Mane Magic 10-in-1 Shampoo delivers magically perfect hair that's soft, frizz-free and 2X stronger!* This sulfate-free, strengthening formula gently cleanses and provides 10 benefits in one magical potion for all hair types!
1. Strengthens*
2. Revitalizes
3. Reduces Frizz
4. Softens
5. Moisturizes
6. Nourishes
7. Reduces Breakage*
8. Smooths
9. Increases Manageability
10. Healthy Look & Feel
*Clinically tested for 2X stronger hair when used as a system with Eva NYC Mane Magic 10-in-1 Conditioner
Packaging switched from plastic to paper, aluminum, steel, or glass – Eva NYC’s packaging switched from plastic to aluminum – which can continue to be infinitely recycled over and over again and be back on shelf in as little as 60 days.
Eva NYC’s portfolio is now packaged in aluminum, reducing our waste footprint with up to 25% postconsumer recycled aluminum in each bottle.
To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!
Hero Ingredients:
Argan Oil – contains powerful antioxidants and vitamins A, C, and E.
Plant Protein – hydrates and smooths damage for healthy-looking hair. Reduces the appearance of breakage, making brittle hair feel silky smooth.
Fragrance:
Eva NYC's Signature Fragrance includes notes of Freesia, Plum, White Flowers (Jasmine, Gardenia, Magnolia), Woody Warm Amber, Bourbon Vanilla & White Musk. A very warm, fresh scent overall.
How To:
Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Mane Magic 10-in-1 Conditioner.
Tips:
For best results, use as a system with Eva NYC Mane Magic 10-in-1 Conditioner.
1. Strengthens*
2. Revitalizes
3. Reduces Frizz
4. Softens
5. Moisturizes
6. Nourishes
7. Reduces Breakage*
8. Smooths
9. Increases Manageability
10. Healthy Look & Feel
*Clinically tested for 2X stronger hair when used as a system with Eva NYC Mane Magic 10-in-1 Conditioner
Packaging switched from plastic to paper, aluminum, steel, or glass – Eva NYC’s packaging switched from plastic to aluminum – which can continue to be infinitely recycled over and over again and be back on shelf in as little as 60 days.
Eva NYC’s portfolio is now packaged in aluminum, reducing our waste footprint with up to 25% postconsumer recycled aluminum in each bottle.
To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!
Hero Ingredients:
Argan Oil – contains powerful antioxidants and vitamins A, C, and E.
Plant Protein – hydrates and smooths damage for healthy-looking hair. Reduces the appearance of breakage, making brittle hair feel silky smooth.
Fragrance:
Eva NYC's Signature Fragrance includes notes of Freesia, Plum, White Flowers (Jasmine, Gardenia, Magnolia), Woody Warm Amber, Bourbon Vanilla & White Musk. A very warm, fresh scent overall.
How To:
Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Mane Magic 10-in-1 Conditioner.
Tips:
For best results, use as a system with Eva NYC Mane Magic 10-in-1 Conditioner.
Scent: Freesia, Jasmine, Vanilla, Amber, Plum
Hair Type: All Hair Types
Health Facts: Contains Argan Oil, Talcum-Free, Contains Baobab Oil, Mineral Oil-Free, Sodium Laureth Sulfate-Free, Paraben-Free, Phthalate-Free, Vegan, Formaldehyde-Free, Formaldehyde Donor-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free, Recyclable
Package Quantity: 1
Beauty Purpose: Nourishing, Smoothing, Softening, Strengthening, Moisturizing, Basic Cleansing
Industry or Government Certifications: Non-GMO Project Verified
Net weight: 8.8 fl oz (US)
TCIN: 85732089
UPC: 840117802032
Item Number (DPCI): 063-00-5634
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, glycerin, cocamidopropyl betaine, glycol distearate, acrylates copolymer, cocamidopropyl hydroxysultaine, argania spinosa (argan) kernel oil, hydrolyzed adansonia digitata (baobab) seed extract, hydrolyzed vegetable protein, polyquaternium-10, polyquaternium-7, sodium cocoamphohydroxypropylsulfonate, polyester-11, guar hydroxypropyltrimonium chloride, tetrasodium glutamate diacetate, aminomethyl propanol, ethylhexylglycerin, citric acid, phenoxyethanol, fragrance
Allergens & Warnings:
Warning Avoid contact with eyes.Shipping details
Estimated ship dimensions: 2.375 inches length x 2.375 inches width x 7.75 inches height
Estimated ship weight: 0.64 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 593 reviews
30% would recommend
23 recommendations
value: 2.21 out of 5
effectiveness: 2.42 out of 5
quality: 2.21 out of 5
HORRIBLE
1 out of 5 stars
Thumbs down graphic, would not recommend
Hbickeiser - 5 days ago, Verified purchaser
LOSING MY HAIR with this shampoo and conditioner
I buy this product repeatedly
5 out of 5 stars
Darma - 18 days ago
originally posted on https://www.eva-nyc.com

Love the 10-in-1. My hair was breaking and this system seemed to stop that. I also used the 10-in-1 conditioner with it. I love it also.
I love this!
5 out of 5 stars
FG - 18 days ago
originally posted on https://www.eva-nyc.com

I love this shampoo, its very greamy, not too agressive on my sensitive scalp, and the smell is not very over powering!
small bottles
2 out of 5 stars
Thumbs down graphic, would not recommend
veesch - 1 month ago, Verified purchaser
Smells like baby powder, idk why people are saying they love the smell. It’s nothing special. The bottles are wayyyy too small. I always shampoo my roots twice and I had to use SO MANY pumps of it to get any kind of lather. I’ll definitely finish a bottle in a month. The conditioner is nice, helped detangle my hair and I don’t use as much since I only put it on my ends but same thing for the scent…nothing special.
Eh
2 out of 5 stars
Thumbs down graphic, would not recommend
beehaw - 1 month ago, Verified purchaser
Personally it caused more hair shed in the shower. I thought it was stress but I switched shampoos and it stopped in first use soooo.
Not Good
1 out of 5 stars
Thumbs down graphic, would not recommend
NatMI - 2 months ago, Verified purchaser
Absolutely terrible. I love the Eva NYC purple shampoo and conditioner, but this version left my hair VERY dry and frizzy yet also heavy and sticky. I’ve used it three times now and I’m going to throw the rest out.
Amazing
5 out of 5 stars
Poet22 - 3 months ago, Verified purchaser
my favorite works great makes my frizzy hair so smooth and nice.
Eh
2 out of 5 stars
Jordan - 3 months ago
originally posted on https://www.eva-nyc.com

okay so I absolutely ADORE the conditioner and every other product I've used from this brand, but my shampoo came severely damaged. I'm sure its great, the packaging just isn't that sturdy. All around I'm sure it's great if you buy in store. gifted by eva nyc
Sticky dry hair
2 out of 5 stars
Thumbs down graphic, would not recommend
Ttah1983 - 3 months ago
I really wanted to like this because it smells amazing, but it left my hair super dry and sticky.
artic fox users
1 out of 5 stars
Thumbs down graphic, would not recommend
M - 3 months ago
It’s suppose to be best for colored hair, but it stripped the color for me. It also really dried out my scalp basically my entire hair is feeling left dried and brittle.
Great shampoo
5 out of 5 stars
Sruj - 3 months ago
originally posted on https://www.eva-nyc.com

Received this product complimentary from Eva NYC and after a couple washes have definitely seen results. It keeps my hair hydrated while also not stripping it of any of its original oils. My hair feels clean after use and it smells great.
It's ok
2 out of 5 stars
Corygirl1002 - 3 months ago
originally posted on https://www.eva-nyc.com

I received this product free in exchange for an honest review. I don't really have anything great to say about this. It kind of makes my hair feel sticky. It smells good. I wouldn't recommend this product.
Great shampoo
4 out of 5 stars
Avery Jelinek - 4 months ago
originally posted on https://www.eva-nyc.com

So far, such a great product! I was in need of a good strengthening shampoo to revive my hair. I've been enjoying using this and a conditioner, love the scent, excited to see more results with each wash! Gifted by Eva nyc
Amazing
5 out of 5 stars
tzkdlin - 4 months ago
originally posted on https://www.eva-nyc.com

I am a big fan of Eva nyc. This shampoo is my go to product from the brand. It makes my hair feel so smooth, silky, and hydrated after each wash and smells amazing! the packaging is also cute as always.I was gifted by Eva NYC.
Not worth the hair loss
2 out of 5 stars
Thumbs down graphic, would not recommend
Kayla - 4 months ago
I’ve been using biolage shampoo and conditioner for about half a year now and was looking to try something new to change things up. I found this and used it once and probably never will again. I have long hair that’s in between straight and wavy and is also a little on the thicker side. I lost a decent amount in the shower. I’m even 4 months postpartum and have never lost so much hair with biolage. It smells very good, but isn’t worth it in my opinion.
Amazing
5 out of 5 stars
Baru - 4 months ago
originally posted on https://www.eva-nyc.com

Amazing shampoo that smells so good. Makes hair super soft, frizz free and shiny and manageable. Highly recommend for frizzy hair. Received this product as complimentary from Eva Nyc for review purposes. Loved it so much
Too heavy and oily
1 out of 5 stars
Thumbs down graphic, would not recommend
Sally R - 4 months ago
I was hoping to love this shampoo and conditioner but it's leaving my hair feeling too oily and dirty. I was hoping to love it and it be my new hair care but nope. I usually go at least 3 days between washes but with this shampoo my hair feels gross by morning.
LOVE IT
5 out of 5 stars
Lalalolette - 4 months ago
originally posted on https://www.eva-nyc.com

I love eva nyc, its a great brand and never dissapoints. I love this shampoo, it has GREAT benefiits, also the price is good (remeber i told you i love the brand) my hair looks like if i went to the hairdresser so you gotta get it girl! A five star product. Complimentary from evanyc
Smoothing and helps with frizz
5 out of 5 stars
BeckyReads - 4 months ago
originally posted on https://www.eva-nyc.com

I really like the scent of this shampoo and the fact that it doesn't have harmful sulfates. It helps keep my frizzy hair more manageable and smooth. I received this product gifted by evanyc in exchange for my honest review.
Great Shampoo
4 out of 5 stars
Thumbs up graphic, would recommend
Mariana M - 4 months ago
This shampoo smells amazing and does leave my hair soft. I have it a 4 because I’ve been using it for 3 weeks and I haven’t notice drastic change but will continue to use. So far it’s nice