:

product description page

Exhibitions, Trade Fairs and Industrial Events (Hardcover)

Exhibitions, Trade Fairs and Industrial Events (Hardcover) - image 1 of 1

About this item

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters.

This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

Number of Pages: 230
Genre: Business + Money Management
Series Title: Routledge Advances in Event Research
Format: Hardcover
Publisher: Taylor & Francis
Language: English
Street Date: September 28, 2017
TCIN: 53201405
UPC: 9781138219359
Item Number (DPCI): 248-56-4353
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.