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Exporting : The Definitive Guide to Selling Abroad Profitably (Paperback) (Laurel Delaney)
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Gain the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. This book is the bible for entrepreneurs and small business owners taking their businesses to the next level of growth through exports. Exporting imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business. With 70 percent of global buying power lying outside U.S. borders, exporting is not just an option for ambitious entrepreneurs—it’s an absolute must for building and sustaining a successful future.
In the old days, creating an international business was left to relatively few—those with the wherewithal to move boatloads of goods into foreign countries. But now, thanks to the Internet, businesses of all sizes have a huge new opportunity to sell both goods and services globally. Yet only 1% of all U.S. businesses export. Why?
Typically, exporting begins with unsolicited inquiries from foreign customers on the web via email, website, blog, or posting on a Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid?
Reflecting the rapid rate of change in national and global trade regulations and economic conditions, this second edition contains extensive updates and enhancements of the first edition’s data and citations; actual and prospective multilateral trade agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules; interviews with trade and sector specialists; economic trends affecting export opportunities and risks in various regions and sectors; and the annotated selection of recommended exporting resource sites.
Exporting: The Definitive Guide to Selling Abroad Profitably:
• Lays out simple steps to conduct market research, find customers, open new markets, get paid, and ship goods and services.
• Takes you through the exporting process via the Internet and other means.
• Shows you how to use social media to expand your international presence.
• Provides insider tips and strategies to export efficiently and profitably.
• Explains how the U.S. government helps exporters.
• Walks readers through the export business plan.