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Faires Management Und Marketing (Paperback) (Knut A. Wiesner)

Faires Management Und Marketing (Paperback) (Knut A. Wiesner) - image 1 of 1

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This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.

Number of Pages: 250
Genre: Business + Money Management
Format: Paperback
Publisher: De Gruyter
Author: Knut A. Wiesner
Language: German
Street Date: September 26, 2016
TCIN: 51678686
UPC: 9783486588897
Item Number (DPCI): 248-28-4454

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