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Feminism, Labour and Digital Media : The Digital Housewife (Hardcover) (Kylie Jarrett)
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This book offers an original contribution to the exploration of consumer labour in digital media. It locates Marxist Feminist interpretations of domestic work at the centre of this discussion, providing a richer framework for understanding digital media economics. The argument critiques existing theories about the exploitative and alienating effects of the commercialisation of those user activities that serve as unpaid content production and valuable audience data. It applies feminist perspectives on domestic work to the interpretation of this activity, thereby conceptualising it in ways that enable consumer labour to be almost simultaneously exploited and socially meaningful. It is illustrated throughout with varied examples of contemporary digital media practices, focussing primarily on social media sites and their uses.