Loading, please wait...
:

product description page

Film Marketing (Hardcover) (Finola Kerrigan)

Film Marketing (Hardcover) (Finola Kerrigan) - image 1 of 1

About this item

The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to forge a career in this sector.

This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:

  • Additional pedagogy and visual examples to reinforce key points

  • A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world

  • New and expanded sections on social media, digital promotion, transmedia and Kickstarter

This is the original film marketing text which no interested film or marketing student should be without.

Number of Pages: 188
Genre: Business + Money Management, Social Science
Format: Hardcover
Publisher: Taylor & Francis
Author: Finola Kerrigan
Language: English
Street Date: March 16, 2017
TCIN: 51817818
UPC: 9781138013353
Item Number (DPCI): 248-34-4062
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$170.00
Shipping
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.