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Fixer : Secrets for Saving Your Reputation in the Age of Viral Media - by Michael S. Sitrick (Hardcover)

Fixer : Secrets for Saving Your Reputation in the Age of Viral Media - by Michael S. Sitrick (Hardcover) - image 1 of 1

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"The Wizard of Spin."—Los Angeles Times

"The spin doctor's spin doctor."—Financial Times

"The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."—Fortune Magazine

"Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"—Fast Company

What do you do when the reputation you've built over decades is destroyed in a day?

In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules.

Any misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the New York Times, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick.

In this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert.

You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, public apologies, and more.

The question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's "fact," festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.
In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decisionor one bad tweetcan destroy a good reputation. Beloved celebrities can become pariahs. Ordinary people can become infamous. Ifyou were ever caught up in today?s media grind, you and your life?s work could easily become fodder for TV talk shows and vicious Internet commentators.

So how would you react? What would you do?

Michael Sitrick, the internationally renowned crisis manager to celebrities and CEOs, shares some of his highly sought-after advice on how to save your reputation in today?s high-stakes media game. Lauded byThe Los Angeles Times as The Wizard of Spin,? Sitrick gives readers the inside scoop on several national scandals faced by his big-name clients and outlines the basic principles of good crisis PR.
Number of Pages: 290
Genre: Business + Money Management, Political Science, Language + Art + Disciplines
Sub-Genre: Journalism, Public Affairs + Administration, Public Relations
Format: Hardcover
Publisher: Regnery Pub
Author: Michael S. Sitrick
Language: English
Street Date: January 8, 2018
TCIN: 21399059
UPC: 9781621572862
Item Number (DPCI): 247-48-3998
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