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Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Paperback)

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A Focus on Consumer Behaviors and Experiences in an Online Shopping Environment provides a selection of seven articles addressing online shopping and the role of the consumer in this modern-day arena, providing experiences across a variety of sectors. Topics covered include socioeconomic characteristics of online shoppers, customer service and satisfaction, the role of trust in an online shopping environment, and online blogging and its effect on purchase decisions. This book is a valuable resources for consumer researchers, as well as managers and professionals in online marketing and sales professions. Distributed in North America by Turpin Distribution. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 180.0
Genre: Business + Money Management
Sub-Genre: E-Commerce / Online Trading
Series Title: Emerald Gems
Format: Paperback
Publisher: Emerald Group Pub Ltd
Language: English
Street Date: November 6, 2015
TCIN: 50532648
UPC: 9781785608711
Item Number (DPCI): 248-08-0819

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