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Food for Dissent - by Maria McGrath (Paperback)

Food for Dissent - by  Maria McGrath (Paperback) - image 1 of 1
Food for Dissent - by  Maria McGrath (Paperback) - image 1 of 1
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About this item

Specifications

Number of Pages: 256

Genre: History

Format: Paperback

Publisher: University of Massachusetts Press

Age Range: Teen

Book theme: General

Author: Maria McGrath

Language: English

Street Date: July 26, 2019
TCIN: 78017823
UPC: 9781625344229
Item Number (DPCI): 247-74-2510

Description

In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America.

In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century "food revolution" ascendance, focusing on popular natural foods touchstones -- vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.

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