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Food Industry R&D : A New Approach (Paperback) (Helmut Traitler & Birgit Coleman & Adam Burbidge)

Food Industry R&D : A New Approach (Paperback) (Helmut Traitler & Birgit Coleman & Adam Burbidge) - image 1 of 1

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Research and development (R&D) represents a vast spread of topics and can often be an arena for controversy. R&D in corporate environments is mostly defined and driven by costs and clearly identified consumer-focused targets. There is, however, common ground between corporate and academic R&D as both strive to maximize knowledge---albeit for different reasons and in different ways

Structured in three sections, this book discusses the history and background of today's food industry R&D as seen by consumers, academia, and the industry itself with several chapters dedicated to new and disruptive approaches. The first section covers the current status of the food industry's R&D organization and the second section looks forward to the potential futures. Finally, the third section provides a provocative discussion about how the food industry could and should organize its R&D in the future. A wealth of examples taken from the authors' personal experiences, as well as from other sources, will illustrate these discussions

Food industry R&D: A New Approach is a must-read for all professionals in the packaged goods industry as well as students who aspire to contribute to this R&D-driven industry
Number of Pages: 285
Genre: Technology
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Helmut Traitler & Birgit Coleman & Adam Burbidge
Language: English
Street Date: November 21, 2016
TCIN: 51756943
UPC: 9781119089391
Item Number (DPCI): 248-31-9194

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