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Foreign Direct Investment Inflows into the South East European Media Market : Towards a Hybrid Business

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About this item

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Genre: Business + Money Management, Social Science
Series Title: Media Business and Innovation
Format: Hardcover
Publisher: Springer Verlag
Author: Zvezdan Vukanovic
Language: English
Street Date: August 2, 2016
TCIN: 51755151
UPC: 9783319305103
Item Number (DPCI): 248-31-6170
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