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Foundations of Business (Paperback) (William M. Pride & Robert J. Hughes & Jack R. Kapoor)

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Join the authors who have an extensive record of teaching success in today's Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, comprehensive survey of business addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as the impact of social media on business, the economic recovery and remaining economic problems, international business, green and socially responsible business, and sustainability. In addition to revitalized content, this edition provides more accessible, effective, and student-friendly support, such as MindTap online personalized learning experience now with decision-making exercises.
Number of Pages: 498.0
Genre: Business + Money Management, Education
Sub-Genre: General, Teaching Methods + Materials / General
Format: Paperback
Publisher: Cengage Learning
Author: William M. Pride & Robert J. Hughes & Jack R. Kapoor
Language: English
Street Date: January 15, 2016
TCIN: 50178387
UPC: 9781305511064
Item Number (DPCI): 248-03-8155

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