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Foundations of Marketing (Paperback) (William M. Pride & O. C. Ferrell)

Foundations of Marketing (Paperback) (William M. Pride & O. C. Ferrell) - image 1 of 1

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Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Pride/Ferrell's FOUNDATIONS OF MARKETING, 7E. This edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today's students who are striving for success in today's fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.
Number of Pages: 470
Genre: Business + Money Management
Sub-Genre: Marketing / General
Format: Paperback
Publisher: Cengage Learning
Author: William M. Pride & O. C. Ferrell
Language: English
Street Date: January 11, 2016
TCIN: 50178349
UPC: 9781305405769
Item Number (DPCI): 248-03-8045

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