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Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age

Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age - image 1 of 1

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From the Japanese tsunami and Boston Marathon bombings to the Arab Spring in the Middle East, social media has proven its power to save lives. The second edition of this acclaimed text examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. New information in this edition includes how to keep an "incident" from becoming a "crisis," how to properly handle criticism, brand management, and crowdsourcing. With case studies drawn from recent news events, the book provides the techniques required to communicate effectively and avoid potential bad press that could result from information mismanagement.

Number of Pages: 320
Genre: Business + Money Management, Political Science, Social Science
Format: Hardcover
Publisher: Taylor & Francis
Author: Jane Jordan-meier
Language: English
Street Date: October 30, 2018
TCIN: 52484035
UPC: 9781482231847
Item Number (DPCI): 248-46-1511

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