Made with 99% water, up & up fragrance free cloth-like baby wipes are soft, thick and durable, yet gentle enough for use on babys face, hands and bottom. These wipes are hypoallergenic and made without alcohol, parabens, phthalates and phenoxyethanol. The wipes are textured for better cleaning. If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund.
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
Hypoallergenic
Designed to minimize the possibility of an allergic response.
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WARNING: TO AVOID THE RISK OF CHOKING AND SUFFOCATION, KEEP WIPES, PLASTIC BAGS AND PLASTIC CONTAINERS AWAY FROM BABIES, CHILDREN AND PETS. FOR EXTERNAL USE ONLY.
Shipping details
Estimated ship dimensions: 12.5 inches length x 9 inches width x 7.7 inches height
Estimated ship weight: 9.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
Q: Have you changed the formula? Does it still contain vitamin E and Aloe?
I bought this item two years ago and just used it recently. They were soft, strong and comfortable with vitamin E and Aloe and they were flushable.
submitted by LaOrchid - 2 years ago
A: Just for the record, regardless of labeling, literally no wipes are flushable. Ask your water treatment plant. Wipes of any type should never ever be flushed.
submitted byCassie - 1 year ago
A: Hi LaOrchid - Thank you for reaching out to Target about our amazing Up & Up Baby wipes. For all the information you'll need concerning drug facts and materials used, check out the drug facts listed below the item. Have a wonderful day! - Megan
submitted byMegan - 2 years ago
Target staff support
Q: I have been purchasing these wipes for years, recently I have noticed if the cap is left open they begin to turn yellow. What has changed chemically to cause this reaction? I hope it changes.
submitted by AC - 4 months ago
A: When a wipe stays out of the package the chemicals inside it react with oxygen in the air. This reaction sometimes results in discoloration of the wipe. This is the main reason why there is a warning on the package that says “Keep the lid close when not in use” But to be clear ALL products will do this over time.
submitted byMW - 4 months ago
Target staff support
Q: Did the formula of these wipes recently change? The onslaught of negative reviews recently reflect this since they do not smell or feel the same at all...
submitted by Unhappy customer - 11 months ago
A: I believe they did and target will not let me right a review so I can let them know how dissatisfied I am about wasting my money...But these days companies do not care about customer satisfaction.
submitted byNot satisfied - 8 months ago
Q: What is the ph of these wipes?
submitted by spg - 1 year ago
A: Hello - Thanks for your inquiry. The 72ct Wipes has a pH level of 5.0, with a tolerance of 4.5 - 5.5. I hope this helps! - Lexie
submitted byAnswer - 1 year ago
Target staff support
Q: I got these from the travel section and intend fly with them. How many ounes are they?
submitted by DemonGSD999 - 1 year ago
A: Hello - Great question! Please check with flight regulations as we are not aware of the regulations because this is not a liquid.
submitted byShari - 1 year ago
Target staff support
Q: Why did you recently change the formula and quality of this product? Parents rely on consistency and quality in products they’re using on their children.
submitted by Jackie - 1 year ago
A: I don't exactly when they changed the formulation, but these "fragrance-free" wipes have an awful smell now. Definitely not fragrance-free. Please go back to the OG formula!
submitted byJennifer - 9 months ago
Q: Q: Why do these wipes turn brown and smell when exposed to air?
submitted by Laura - 1 year ago
A: Hello Laura - Thank you for contacting us regarding the Fragrance-Free Baby Wipes. We apologize that the product seems to be changing colors when exposed to air and has a strong smell. You can bring the item back to the store for a full refund or exchange. Please let us know if you have additional questions. -Denyce
submitted byDenyce - 1 year ago
Target staff support
Q: Do these wipes have an expiration date? How long will they stay wet if not opened?
submitted by Deanie - 2 years ago
A: Hello Deanie - Thank you for inquiring about the Fragrance-Free Baby Wipes. Baby wipes have two year expire date. Unopened they should stay efficacious for minimally two years from manufacturing date. If you are unable to locate the manufacturing expiration date, we would advise bringing into your local Target for an exchange. Please let us know if you have additional questions regarding this product. - Denyce
submitted byDenyce - 2 years ago
Target staff support
Q: Does this product have a flip top?
submitted by Stillost - 2 years ago
A: Hi Stillost - Thank you for asking! The Fragrance-Free Baby Wipes - up & up™ features a hard plastic flip top lid. I hope this information is helpful, have a great day! - Lola
submitted byLola - 2 years ago
Target staff support
Q: Are these wipes good to use in a wipe warmer?
submitted by Messina - 2 years ago
A: Our Target Brand up & up wipes are made with 99% water, fragrance free cloth-like baby wipes are soft, thick and durable. They may very well be use in a wipe warmer, being that there are 99% water.
New Formula Smells Like Tequila -- ZERO OR NEGATIVE STARS IF POSSIBLE
1 out of 5 stars
Would not recommend
Madeline B - 5 hours ago, Verified purchaser
New formula absolutely destroyed my son's skin and kickstarted a battle with a dermatological allergy we didn't even know he had. WAY TO GO TARGET. THESE WERE MY GO-TO FOR YEARS.
1.0
gentle on baby
out of 5
gentle on baby: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
softness
out of 5
softness: 1 out of 5
Did you find this review helpful?
NOT fragrance free in the slightest
1 out of 5 stars
Would not recommend
AmyG - 1 day ago, Verified purchaser
I used to use these wipes for years. I have mast cell disease and an extremely allergic to fragrances and certain chemicals, and these wipes were not only safe for me but affordable. Then they changed the ingredients without telling anyone, and I immediately had an allergic reaction the second I opened the bag. The smell was so strong that my throat swelled up, my eyes were burning and my hands got hives. There is no way they can legally call these fragrance free anymore.
1.0
quality
out of 5
quality: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
1.0
gentle on baby
out of 5
gentle on baby: 1 out of 5
1.0
softness
out of 5
softness: 1 out of 5
2 guests found this review helpful. Did you?
Great size!
5 out of 5 stars
Would recommend
LucysMama - 2 days ago, Verified purchaser
Love the size of these as you can throw in your purse for this emergencies with children.
5.0
value
out of 5
value: 5 out of 5
5.0
gentle on baby
out of 5
gentle on baby: 5 out of 5
5.0
softness
out of 5
softness: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
Did you find this review helpful?
Shame on you target- new formulation sucks!
1 out of 5 stars
Would not recommend
AR - 2 days ago, Verified purchaser
I used to love these wipes when they were truly cloth like and actually moist. The most recent box I got Target changed the material and are so dried out. Possibly because the material is so thin and see through it can’t hold any moisture to use as a wipe. The old formula you could practically ring out the extra moisture and they would stretch like fabric and not rip and did a great job. The new ones are see through, thin and dry and actually irritated my baby’s skin because they are scratchy and don’t even do the job of wiping them clean. They smear solids around on their skin instead of removing it and if my baby has a rash, my baby ends up screaming in pain from a wipe… shame on you Target for trying to be cheap on this one. I literally will never buy these again unless target tells me they are going back to the old formulation or unless the reviews say they’re back!
1.0
quality
out of 5
quality: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
1.0
softness
out of 5
softness: 1 out of 5
1.0
gentle on baby
out of 5
gentle on baby: 1 out of 5
Did you find this review helpful?
Great for your little
5 out of 5 stars
Would recommend
Vharryman - 3 days ago, Verified purchaser
Love these wipes, they are the best!
5.0
softness
out of 5
softness: 5 out of 5
Did you find this review helpful?
You need these
5 out of 5 stars
Would recommend
mireyamer - 3 days ago, Verified purchaser
I love these wipes! Are you a gym girlie looking for a quick refresh before or after a workout, get these. Not irritating, no fragrance, cooling (in a good way), small pack will last you and is discreet for all occasions. These have seriously became an essential for festival season and any overnight trip. Ty target for catering to people at all stages of life!
5.0
gentle on baby
out of 5
gentle on baby: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
softness
out of 5
softness: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
Did you find this review helpful?
They've Changed!
1 out of 5 stars
Would not recommend
Mama to 3 - 3 days ago, Verified purchaser
I use to love these wipes. Have been buying them for the last 3 years. However, the way they make them has changed. The wipes are rough, and dry. Not like they used to be. I compared the new bags of wipes I just bought to the previous box of the same wipes and they are completely different! Quality has gone down hill. Even the packaging is different. Super disappointing. I will be returning them and will not buy them again.
1.0
gentle on baby
out of 5
gentle on baby: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
softness
out of 5
softness: 1 out of 5
2.0
value
out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
Buyer Beware!
1 out of 5 stars
Would not recommend
Anon - 4 days ago, Verified purchaser
I agree with the reviewers that this is an inferior and possibly dangerous product. Wipes smell bad and the plastic dispenser on top of package has come off on all 12 packs. And when air hits it, the wipes turn brown and they are all dry. The quality is pretty bad and I am surprised that Target sells this - what happened? Also, all 12 wipes did not arrive in the original blue box but instead in generic card board box.
1.0
gentle on baby
out of 5
gentle on baby: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
softness
out of 5
softness: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?
Dont burn
5 out of 5 stars
Would recommend
America - 4 days ago, Verified purchaser
I love this wipes. The only ones that doesn’t burn when you use them.
5.0
value
out of 5
value: 5 out of 5
5.0
gentle on baby
out of 5
gentle on baby: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
softness
out of 5
softness: 5 out of 5
1 guest found this review helpful. Did you?
Quality Changed
1 out of 5 stars
Would not recommend
Anna - 4 days ago, Verified purchaser
Used to buy these a LOT for years! I have no idea what happened but the ones I received recently have a different packaging with less wipes. The texture is a lot rougher with a very strong scent. What a huge disappointment. Definitely won't buy these again.
1.0
gentle on baby
out of 5
gentle on baby: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
softness
out of 5
softness: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?
Face kid a rash
1 out of 5 stars
Would not recommend
Isabisa - 5 days ago, Verified purchaser
Too dry and the wipes is too rough. Also have a scent. Gave my poor kiddo a nasty rash. Definitely prefer H‑E‑B unscented/sensitive wipes and have never had any issues with them.
3.0
value
out of 5
value: 3 out of 5
2.0
quality
out of 5
quality: 2 out of 5
1.0
softness
out of 5
softness: 1 out of 5
1.0
gentle on baby
out of 5
gentle on baby: 1 out of 5
4 guests found this review helpful. Did you?
These are actually very good wipes for generic brand!
5 out of 5 stars
Would recommend
lexie - 5 days ago, Verified purchaser
These have no smell, do not tear, and are actually very soft! All these reviews claiming how dry they are make me laugh because the liquid is in the bottom of the package from just sitting there… so pro tip: TURN THE PACKAGE UPSIDE DOWN. Gravity is magical.
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
gentle on baby
out of 5
gentle on baby: 5 out of 5
5.0
softness
out of 5
softness: 5 out of 5
5 guests found this review helpful. Did you?
Baby Wipes
5 out of 5 stars
Would recommend
Shaa - 5 days ago, Verified purchaser
They just work great and I’ve been using them since 2019 .
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
softness
out of 5
softness: 5 out of 5
5.0
gentle on baby
out of 5
gentle on baby: 5 out of 5
1 guest found this review helpful. Did you?
Does the trick
4 out of 5 stars
Would recommend
A Fleary - 6 days ago, Verified purchaser
Does the trick; purchase because they are affordable
3.0
softness
out of 5
softness: 3 out of 5
1 guest found this review helpful. Did you?
Best wipes out there on the market
5 out of 5 stars
Adrian - 6 days ago, Verified purchaser
These last me forever, even with two babies under two. Best part is how much you get per each pack of wipes.
1 guest found this review helpful. Did you?
Gentle, convenient, good quality on the go cleaning wipes
5 out of 5 stars
Would recommend
MSMomOf2 - 7 days ago, Verified purchaser
These wipes are gentle on soft skin and don’t irritate the skin of baby bottoms. They are also very effective for cleaning the face and hands. The packages are also convenient for packing in the diaper bag or even taking in the car for anyone who needs a good wet wipe during the day when they are out and about. They are affordable, especially when purchased by the case, and the fact that they are eligible for shipping is fantastic for any parent who needs them but can’t get to their nearest Target to get them.
5.0
value
out of 5
value: 5 out of 5
5.0
softness
out of 5
softness: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
gentle on baby
out of 5
gentle on baby: 5 out of 5
1 guest found this review helpful. Did you?
Not great
2 out of 5 stars
Would not recommend
akfjai - 7 days ago, Verified purchaser
Definitely have a scent. Feel like they have alcohol - very drying. Hard to get out and small in size.
2.0
softness
out of 5
softness: 2 out of 5
2 guests found this review helpful. Did you?
Mom of 6 approves
4 out of 5 stars
Would recommend
411andshrinking - 8 days ago, Verified purchaser
Great price for good wipes. They never tear. They dispense from the package so easily. They don't leave a weird scent. They are not too large or too small.
5.0
softness
out of 5
softness: 5 out of 5
Did you find this review helpful?
Compact and useful.
4 out of 5 stars
Veronica MS - 8 days ago, Verified purchaser
Great for on the go! Perfect to place in purse, backpack, travel pack.
1 guest found this review helpful. Did you?
Gentle wipes
5 out of 5 stars
Would recommend
white thats right - 8 days ago, Verified purchaser