product description page
Franchise Your Business : The Guide to Employing the Greatest Growth Strategy Ever (Paperback) (Mark
About this item
Expert consultant Mark Siebert delivers the how-to guide to employing the greatest growth strategy ever franchising. Siebert shares 30 years of experience, insights, and practical advice to help readers grow their business exponentially while avoiding the pitfalls.This comprehensive guide includes an overview of the franchising industry; franchising alternatives within it; evaluating existing business and their franchisability; the advantages and disadvantages of franchising as they apply to small businesses; developing a plan for growth on steroids; and legal considerations, necessary documents, and protecting intellectual property. It also covers marketing, lead generation, and branding for a new franchise; cultivating the franchisee-franchisor relationship; the latest industry resources, trends, best practices and support tools; and case studies, templates, and worksheets.
Number of Pages: 334
Genre: Business + Money Management
Author: Mark Siebert
Street Date: January 12, 2016
Item Number (DPCI): 248-08-9089
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.