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From Awareness to Commitment in Public Health Campaigns : The Awareness Myth - (Hardcover)

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About this item

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.
Number of Pages: 134
Genre: Language + Art + Disciplines
Format: Hardcover
Publisher: Lexington Books
Author: Myleea D. Hill & Marceline Thompson-hayes
Language: English
Street Date: June 27, 2017
TCIN: 53001512
UPC: 9781498533294
Item Number (DPCI): 248-50-9358
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