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Frugal Innovation : Models, Means, Methods - (Hardcover)

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About this item

"To date, books on low-cost or 'frugal innovation' have been practitioner-oriented and largely based on anecdotal evidence. This ground-breaking book provides a scholarly understanding of frugal innovation, drawing on empirical research. The resulting theoretical framework provides a basis from which readers can parse the voluminous literature on this increasingly popular and ubiquitous but under-theorized set of ideas and practices, and paves the way for further academic research in the fields of socialinnovation, social entrepreneurship and development studies. The book's models and metrics enable practitioners and policymakers to identify and evaluate frugal innovations. Furthermore, given increasing competition from low-cost global competitors, its findings demonstrate to business leaders how they can use frugal innovation to become globally competitive, with the end goal of improving lives for everyone, everywhere"--
Number of Pages: 313
Genre: Business + Money Management
Sub-Genre: Entrepreneurship
Format: Hardcover
Publisher: Cambridge Univ Pr
Author: Yasser Bhatti & Radha Ramaswami Basu & David Barron & Marc J. Ventresca
Language: English
Street Date: December 31, 2018
TCIN: 53451826
UPC: 9781107188976
Item Number (DPCI): 248-68-4110
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MSRPReg: $110.00 Save $5.50 (5% off)
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