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Fundamentals for Becoming a Successful Entrepreneur : From Business Idea to Launch and Management

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About this item

This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth.

Fundamentals for Becoming a Successful Entrepreneur thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You’ll learn how to:

  • Recognize, define, test and exploit business opportunities
  • Develop business ideas into business concepts with revenue models that create value and can be profitably sustained
  • Determine your concept’s feasibility through industry, market, trend, economic, breakeven, and risk analyses
  • Establish a proper ethical and legal foundation for the business concept
  • Succinctly and effectively demonstrate your concept’s viability to a potential funder
  • Organize and manage human and social capital -- including resources provided by your family

Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.

Number of Pages: 268
Genre: Business + Money Management
Sub-Genre: Entrepreneurship
Format: Hardcover
Publisher: Prentice Hall
Author: Malin Brannback & Alan Carsrud
Language: English
Street Date: November 27, 2015
TCIN: 50180354
UPC: 9780133966817
Item Number (DPCI): 248-03-7711
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MSRPReg: $69.99 Save $18.00 (26% off)
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