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Fundraising Principles and Practice (Hardcover) (Adrian Sargeant & Jen Shang)

Fundraising Principles and Practice (Hardcover) (Adrian Sargeant & Jen Shang) - image 1 of 1

About this item

Fundraising Principles and Practice 2e is based on an emerging body of fundraising research drawn from the domains of economics, psychology, social psychology and sociology. It summarizes and interprets this research to explore its implications for modern fundraising practice. It also provides numerous case studies and examples to illustrate the theory and principles that it explains. What sets this book apart from is there is no other formal textbook with an integrated pedagogical approach to ensure student learning. This is also the only text to have an associated website (www.studyfundraising.info) where students can deepen their learning and assess their knowledge.

Number of Pages: 712
Genre: Business + Money Management
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: Adrian Sargeant & Jen Shang
Language: English
Street Date: March 6, 2017
TCIN: 52022797
UPC: 9781119196495
Item Number (DPCI): 248-39-5936
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MSRPReg: $80.00 Save $8.00 (10% off)
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