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Fuzzy and the Techie : Why the Liberal Arts Will Rule the Digital World (Reprint) (Paperback) (Scott

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“Scott Hartley artfully explains why it is time for us to get over the false division between the human and the technical in business.”Tim Brown, CEO of IDEO and best-selling author of Change byDesign

Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer or hard sciences, you were a techie.
      In this brilliantly contrarian bookalready cited by Anne-Marie Slaughter and Fareed Zakaria in commencement speechesHartley reveals the counterintuitive reality of business today: it’s primarily the fuzziesnot the techieswho are developing the most dynamic new businesses. Hartley reveals breakthrough fuzzy-techie collaborations in these exciting startups and explores how these partnerships are at the center of innovation in business, education, and government.  
     For anyone doubting whether a liberal arts education is practical in a world increasingly dominated by technology, Hartley’s work will come as a reassuring revelation.
 

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