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$19.99When purchased online
About this item
Highlights
- COMPLETE NUTRITION: Compare to nutrition of Enfamil Gentlease. Provides complete nutrition for babies from birth-12 months.
- GENTLE ON TUMMIES: Helps reduce baby's fussiness, gas, crying. Some of the protein is partially broken down so that it's easier for tiny tummies to digest.
- IMMUNE SUPPORT: Helps support immunity with vitamins and minerals.
- DHA AND CHOLINE: Important nutrients found in breast milk help support cognitive brain development.
- SNAP ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits; in store only.
Specifications
Contains: Milk, Soy
Baby Formula Focus: Immune System Support, Brain Development, Growth Support
Base Ingredient: Milk
Dietary Needs: Gluten Free, Non-GMO Project Verified, Certified Gluten Free
Features: Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 33.2 Ounces
Beverage container material: Plastic
TCIN: 70000042
UPC: 683744963420
Item Number (DPCI): 007-09-0441
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Description
Compare to nutrition of Enfamil Gentlease. up & up Gentle Baby Formula reduces fussiness, gas and crying. Two prebiotics, DHA and choline, plus vitamins and minerals help support baby's brain, immune system and overall growth. Provides complete nutrition for infants 0-12 months. Some of the protein is partially broken down so that it's easier for tiny tummies to digest. No artificial flavors, sweeteners or colors. Made with non-GMO ingredients, not genetically engineered. Closer to breast milk than our previous formulation. No artificial growth hormones. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. The product may contain trace levels of genetically engineered material, such as from process sources and manufacturing environments. Enfamil and Gentlease are registered trademarks of Mead Johnson & Co. up & up Gentle Infant Formula is NOT made by or affiliated with Mead Johnson & Co. Gentle is a registered trademark of PBM Products, LLC. Triple Care is a registered trademark of PBM Nutritionals, LLC.
If the item details above aren’t accurate or complete, we want to know about it.
Serving Size: 5 fl oz
Amount Column 1:
Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.3g
Total Carbohydrate 10.8g
Water 134g
Omega-6 (linoleic acid LA) 780 mg
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 2IU
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 24mg
Calcium 82mg
Phosphorus 46mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15 mcg
Selenium 2.8mcg
Sodium 36mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup, nonfat milk, palm olein, partially hydrolyzed whey, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: mortierella alpina oil*, crypthecodinium cohnii oil**, l-carnitine, mixed tocopherol concentrate, monoglycerides, soy lecithin, taurine, calcium carbonate, calcium chloride, cupric sulfate, ferrous sulfate, magnesium chloride, manganese sulfate, potassium bicarbonate, potassium hydroxide, potassium iodide, potassium phosphate, sodium citrate, sodium selenite, zinc sulfate, ascorbic acid, ascorbyl palmitate, beta-carotene, biotin, calcium pantothenate, choline bitartrate, cyanocobalamin, folic acid, inositol, niacinamide, pyridoxine hydrochloride, riboflavin, thiamine hydrochloride, vitamin a palmitate, vitamin d (cholecalciferol), vitamin e (dl-alpha tocopheryl acetate), vitamin k (phytonadione). *a source of arachidonic acid (ara), **a source of docosahexaenoic acid (dha)
Allergens & Warnings:
CONTAINS MILK AND SOY.Shipping details
Estimated ship dimensions: 7.3 inches length x 6.5 inches width x 4.5 inches height
Estimated ship weight: 2.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.6 out of 5 stars with 1718 reviews
85% would recommend
528 recommendations
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quality: 4.46 out of 5
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Good but never in stock
3 out of 5 stars
Would not recommend
Courtney - 2 days ago, Verified purchaser
Great formula, but keeping it in stock is obviously an issue. Would love to keep my baby on this, but am about to have to switch altogether to keep from going back and forth. It’s hard on a baby’s stomach.
Great formula!
5 out of 5 stars
Would recommend
Nikkiiiii - 2 days ago, Verified purchaser
Best! Worked awesome for our baby, but unfortunately hard to find.
Good when in stock
4 out of 5 stars
Would recommend
SG - 4 days ago, Verified purchaser
Great formula. The only downfall is that it’s never in stock. It would be 5/5 stars if this wasn’t an issue.
Great! On baby #3 with it
5 out of 5 stars
Would recommend
Moore - 4 days ago, Verified purchaser
this has been a great formula for my babies. unfortunately it is hard to find these days. Not just Target .... everywhere!!
One problem with this formula.
5 out of 5 stars
Would recommend
Lacy - 5 days ago, Verified purchaser
Why is it so difficult to keep this in stock? Switching baby’s formula, even between gentle brands, can upset a baby’s daily routine. Please make keeping this in stock your highest priority. It’s really a great product.
Formula
2 out of 5 stars
Tyeich24 - 7 days ago, Verified purchaser
Love it but never in stock!
Availability
5 out of 5 stars
Would recommend
Doingthelordswork - 8 days ago, Verified purchaser
I called corporate and they said this will be back online and in stores within 2-3 weeks. It’s May 25th currently. This item is not discontinued. You’re welcome! Lol
Formula
5 out of 5 stars
Mattie - 10 days ago, Verified purchaser
Love love this formula.. when will it be back in stock?? Ugh.
Value
5 out of 5 stars
Would recommend
HazyBabe - 10 days ago, Verified purchaser
We love this big tub it lasts longer than the smaller cans. It works just as good as the name brand formula and doesn’t bubble too much.
RESTOCK
5 out of 5 stars
Would recommend
Drj - 11 days ago, Verified purchaser
Love this formula. It’s the only one my son can use. When will it be back? This is getting ridiculous!!!!
Fantastic - When in stock
3 out of 5 stars
Would recommend
ldd123 - 13 days ago, Verified purchaser
This is the best formula for my son's reflux and tummy issues. we tried enfamil gentlease but my son actually prefers this one and we certainly prefer the price. however, target frequently runs out of this formula and THEY NEVER comment on why there is a shortage, when it will end, nothing. radio silence. that really sucks for the families and babies that rely on this. I almost wish we could switch him to something else that is more reliable, even if it costs more.
Love this for formual!
5 out of 5 stars
Would recommend
CB - 13 days ago, Verified purchaser
Love this formula so much! It’s the only one my son eats that doesn’t cause him to spit up. When will it be back in stock!?! It’s been days since it’s been out!!!
Gab
5 out of 5 stars
Would recommend
Sim - 14 days ago, Verified purchaser
When will this be back in stock???
Re stock please!
5 out of 5 stars
Would recommend
Rachel - 15 days ago, Verified purchaser
We desperately need this I. Stock!!!
Stock issue
4 out of 5 stars
Would recommend
Kay - 15 days ago, Verified purchaser
Love the formula, my son does great on it but we desperately need it in stock. Its been out for days
Love this!
5 out of 5 stars
Would recommend
Payton - 16 days ago, Verified purchaser
Love this formula! Definitely helps my son but wish it was in stock.
Great formula and a great price
5 out of 5 stars
Would recommend
Joeb - 16 days ago, Verified purchaser
Great Formula at a great price. fast shipping. only issue we had was one container lid was damaged on arrival
Great for the price
5 out of 5 stars
Would recommend
Caysh12 - 16 days ago, Verified purchaser
Transitioned my son to this from expressed breast milk and he has done well on it so far. Only downside is it is out of stock often
Formula
5 out of 5 stars
Would recommend
Amy - 16 days ago, Verified purchaser
Great product when I can find it!!
Best formula for transitioning from breastmilk but stock better!!
5 out of 5 stars
Would recommend
Gabby - 16 days ago, Verified purchaser
My daughter used this formula when transitioning from breast milk two years ago and did wonderful with no issues at all and I am currently transitioning my son and he takes this formula well so far too. However, I’m here to re purchase and have tried for multiple days and every time I check it is out of stock!! We need this formula in stock asap please!!