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Gentle Non-GMO Infant Formula - 33.2oz - (Compare to Enfamil Premium Gentlease) - Up&Up™

Gentle Non-GMO Infant Formula - 33.2oz - (Compare to Enfamil Premium Gentlease) - Up&Up™ - image 1 of 4

About this item

  • Non-GMO
    Non-GMO
  • Simple Ingredients
    Simple Ingredients

Highlights

  • milk-based, low lactose formula that contains 25 percent less lactose than a standard milk formula
  • aid with digestion
  • ingredients not genetically engineered
ABOUT GENTLE® INFANT FORMULA WITH IRON NON-GMO:** Compare to the nutrition of Enfamil® Gentlease® Non-GMO.† When you see Gentle® on the label of your favorite store's infant formula brand, you can be certain the formula offers complete nutrition. Gentle® Non-GMO is a partially hydrolyzed formula, which means it contains cow's milk protein that has been broken down into smaller parts to aid with digestion. Gentle® Non-GMO is a milk-based, low lactose formula that contains 25 percent less lactose than a standard milk formula. If your baby seems to be having trouble during feedings, ask your child's pediatrician about store brand Gentle® Non-GMO infant formula. †Enfamil® and Gentlease® are registered trademarks of Mead Johnson & Co. Store Brand Gentle® Infant Formula is NOT made by or affiliated with Mead Johnson & Co.. Gentle® is a registered trademark of PBM Products, LLC **Non-GMO: Ingredients not genetically engineered
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: 5 ounces
Baby Formula Focus: Fussiness, gas, easy to digest
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Exterior Container: Plastic Tub
Dietary Needs: Non-GMO Project Verified
Form: Powdered
State of Readiness: Mix
Servings: 47, Approximate
Age Stage: Infant
Package type: Individual item multi-serving
Number of interior containers: 1
Exterior container weight: 33.2 ounces
TCIN: 70000042
UPC: 683744963420
Item Number (DPCI): 007-09-0441
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Non-GMO
Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
Simple Ingredients
Simple Ingredients
A product that meets Target's definition of "Minimum Requirements" in the Food "wellness standard": no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high fructose corn syrup; no added synthetic trans fat.
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$21.99
REDcard users save 15% on a baby subscription
Shipping
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Most helpful positive reviews

Two out of two twins recommend.

(would recommend)
5 out of 5 stars
shg23 5 months ago
verified purchaser
My twins used the Gentle-ease formulas for a short bit, and we found that they preferred the target brand to the costlier name brands. The powder seems to be finer and mixes with water to a nicer consistency. If you're formula supplementing, you really can't go wrong with this or other Up & Up for...see moreof the reviewer's review
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Thank you target!!!

(would recommend)
5 out of 5 stars
Ronnie H 1 year ago
I loved this formula, a total life saver. My daughter was strictly breastfed until 10 months and we received Similac samples their gentle lease was the only one that didn't upset her tummy and than we found the up and up which is a lot cheaper we gave it a shot. She has been on it for a month and no...see moreof the reviewer's review
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Life saver

(would recommend)
5 out of 5 stars
MAEva 1 year ago
I had been spending $35 on a large tub of Gerber soothe for my baby girl, and secised to give this a shot bc it says for fussiness and gas just like the Gerber product. I can honestly say that I have an even happier baby now! Not to mention the same amount and for much less money to spend. I recomme...see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
Lmg623 4 months ago
Love this stuff. It doesn’t smell or look gross and discolored like a lot of formula. I stopped breastfeeding at 9 months and had relied a lot of samples from other companies. Luckily, my baby is not super sensitive, but did fight with constipation. However, no problems with this powder plus it’s wa...see moreof the reviewer's review
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Most recent reviews

DREADFUL

(would not recommend)
1 out of 5 stars
T15 14 days ago
This product is sugar and oil!!! This is not even close the the Enfamil product. The first ingredient is CORN SYRUP. The Enfamil is (no surprise) Nonfat milk. The first ingredient on any label means it has the highest concentration in that item. SO THIS PRODUCT IS ALL CORN SYRUP. Oh and oil after t...see moreof the reviewer's review
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HORRIBLE!!!!

(would not recommend)
1 out of 5 stars
targetmama 1 month ago
There was nothing “gentle” about this formula. It tore my poor sons belly up.He is 6 months old, and in the 3 weeks he was on this formula lost half a pound because he was pooping awful poops 3-5 times per day (he was going once every 3 days before this formula) DO NOT BUYsee moreof the reviewer's review
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Formula is good but opening the container is hard and time consuming

(would not recommend)
3 out of 5 stars
Charleigh 1 month ago
Formula is amazing but the lid is horrible to open. It takes me almost 2-3 minutes to open it every single time because of the latch. I have had to switch back to enfamil because I’m tired of hassling with the lid.see moreof the reviewer's review
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great UNTIL reformulation

(would not recommend)
1 out of 5 stars
britt 3 months ago
I loved this stuff until the recently reformulated it. My daughter had zero issues and has been using this formula for 4 months. With the new reformulation, she has broken out & had black specks in her poo. I'm very upset & now on the hunt for something that will not irritate her.see moreof the reviewer's review
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