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Gentle Non-GMO Infant Formula with Iron Powder - 33.2oz - Up&Up™

Gentle Non-GMO Infant Formula with Iron Powder - 33.2oz - Up&Up™ - image 1 of 4Gentle Non-GMO Infant Formula with Iron Powder - 33.2oz - Up&Up™ - image 2 of 4Gentle Non-GMO Infant Formula with Iron Powder - 33.2oz - Up&Up™ - image 3 of 4Gentle Non-GMO Infant Formula with Iron Powder - 33.2oz - Up&Up™ - image 4 of 4
Gentle Non-GMO Infant Formula with Iron Powder - 33.2oz - Up&Up™ - image 1 of 4
$19.99
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About this item

At a glance

Non-GMO
Non-GMO

Highlights

  • Compare to the Nutrition of Enfamil Premium® Gentlease®**
  • Easy-to-Digest Formula For Fussiness, Gas, and Crying
  • Partially Hydrolyzed Whey Protein
  • DHA, Vitamins, & Minerals
  • Non-GMO (Ingredients Not Genetically Engineered)

Specifications

Contains: Soy, Milk

Baby Formula Focus: Easy to digest, gas, fussiness

Base Ingredient: Milk

Dietary Needs: Non-GMO Project Verified

Form: Powdered

State of Readiness: Mix

Store: Room temperature

Package Quantity: 1

Age Stage: Infant

Package type: Individual item multi-serving

Net weight: 33.2

Beverage container material: Plastic

TCIN: 70000042
UPC: 683744963420
Item Number (DPCI): 007-09-0441
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Description

Gentle infant formula (0-12 months) is an is easy-to-digest formula for fussiness, gas, and crying. It has partially hydrolyzed protein--cow's milk protein that has been broken down into smaller parts to aid with digestion. Our Gentle formula is also Non-GMO; it is produced using ingredients that have not been genetically engineered in Vermont and Ohio, U.S.A. Dairy ingredients are sourced from one of the leading dairy markets, including the United States, Canada, and New Zealand.
Non-GMO
Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
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Guest Ratings & Reviews

4.3 out of 5 stars with 56 reviews
80% would recommend
45 recommendations
easy on tummy: 4 out of 5
easy to prepare: 4.4 out of 5
quality: 4.1 out of 5
value: 4.8 out of 5

Review images (18)

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5 out of 5 stars
Would recommend
Kait - 7 days ago, Verified purchaser
I’ve tried a couple didn’t formulas and this by far is the best for my two month old. I started out with gentle just in case she had tummy problems. I’m glad I did because with how gassy she is, she would have needed to be switched to gentle. She likes it better than name brand and it’s a fraction of the cost! This one must be a favorite of a lot of people because with the Coronavirus and people stocking up it’s been hard to even find. I prefer ordering online, so it’s been a slight bummer that I have to go to the store, but I understand with what is going on.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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Awesome formula and great price!

5 out of 5 stars
Would recommend
Ameaney - 15 days ago
I tried Target’s Up&Up Gentle infant formula with my newborn. The price is much better than other similar brands for the ounces it comes with. The container clearly states that it has non-GMO ingredients and made with iron milk-based powder. The 33.2 ounce container is made for birth through the first year and is comparable to Enfamil Premium Gentlease which is much more expensive. Like most infant formulas! The ratio to mix is 2 fluid ounces of water per 1 scoop. The scoop is included in the inside of the container which has a spot for it to slide into the corner to hold it and level the formula as needed. The container itself locks tight with a clicking sound. I haven’t had any issues with moisture getting into the container and no issues with the formula getting clumpy or unusable. There isn’t currently any issues with gas or constipation for my infant with this formula. She always seems satisfied and not super hungry half an hour later. We still have a little spit-up as usual, but not more than other brands we have tried. Overall, the Up&Up gentle infant formula with the very easy to use container has been a great addition in our lives!
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quality: 5 out of 5
value: 5 out of 5
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My baby is happy!

5 out of 5 stars
Would recommend
Phi15 - 19 days ago
This formula is great! My baby has had some tummy troubles and we decided to try this formula out in hopes itll help, and sure enough it did! My baby is so much more happy and sleeps so much better. No more super gassy baby. Anything that makes my baby happy makes me happy!!
quality: 5 out of 5
value: 5 out of 5
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Good formula for the price

5 out of 5 stars
Would recommend
Amandamariec32 - 20 days ago
I wasn’t sure about switching formulas. My son is drinking enfamil gentlease. This is the off brand of that product and I would have to say it is worth how much it costs. Enfamil cost a lot more and this formula is just as good. My son had no issues with the formula. He drank it just as he normally would. Would definitely recommend.
quality: 5 out of 5
value: 5 out of 5
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Good Formula!

5 out of 5 stars
Would recommend
Geldersheim - 22 days ago
I saw this Up&Up - Gentle Non-GMO Infant Formula with Iron Powder - 33.2oz - Up&Up™ at Target and saw the price and took it home and compared it with the other brand name i use for formula. And i was shocked how it was the same so i been feeding my grandson with the Up &Up formula now for a while and he loves it, and has no problemes with it and i can buy it at Target where i shop anyways and save money! I totally recommend it!
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quality: 5 out of 5
value: 5 out of 5
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Great for my daughter

5 out of 5 stars
Would recommend
BrockB - 24 days ago
From day one my daughter has had an easily messed up stomach. She has needed a little help with "gentle" formula. This brand has worked wonders for her. She was no longer spitting up, cranky, or screaming when it was ime to take a bottle. She was happy, smiling, and laughing. She now loved her milk! I love knowing my daughter is getting all her nutrients while still havign a good stomach and keeping it down!
quality: 5 out of 5
value: 5 out of 5
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Gentle for Newborn Tummies

5 out of 5 stars
Would recommend
Simoriah - 25 days ago
This powder formula is non-GMO, and that's something I value highly for my baby's nutrition. It has all the nutrition my little one needs. The powder is easy to take on the road also. Easy to follow preparation directions included on package, and scoop is included. They've thought of everything!
quality: 5 out of 5
value: 5 out of 5
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Great Formula

5 out of 5 stars
Would recommend
DisgruntledUtensil - 26 days ago, Verified purchaser
I started out using Enfamil Gentlease and After two months decided to switch to the Up&Up Brand. I'm so happy I made the decision because I'm getting the same quality and product for way less! We were able to transition smoothly over to Up&Up Brand. Formula is known for staining infant clothing and we've never had that issue with this brand. Once my little one started drinking 8oz of milk, I would purchase 2 at a time. Leave 1 at grandma's and the other at my house. this would last us almost two weeks.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
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