Gentle Non-GMO Powder Infant Formula - up & up™

Gentle Non-GMO Powder Infant Formula - up & up™ - image 1 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 2 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 3 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 4 of 4
Gentle Non-GMO Powder Infant Formula - up & up™ - image 1 of 4
$19.99When purchased online

About this item

Highlights

  • Compare to nutrition of Enfamil Gentlease
  • Helps reduce baby's fussiness, gas, crying
  • Complete nutrition for babies from birth-12 months
  • With vitamins and minerals to help support immunity
  • SNAP eligible with SNAP participation; in store only

Specifications

Contains: Soy, Milk

Baby Formula Focus: Easy to Digest, Gas, Fussiness

Base Ingredient: Milk

Dietary Needs: High Protein, Non-GMO Project Verified

Features: Non-GMO

Form: Powdered

State of Readiness: Mix

Package Quantity: 1

Age Stage: Infant

Net weight: 33.2 Ounces

Beverage container material: Plastic

TCIN: 70000042
UPC: 683744963420
Item Number (DPCI): 007-09-0441
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Description

Compare to nutrition of Enfamil Gentlease. Up&Up Gentle Baby Formula reduces fussiness, gas, crying. Made with cow's milk protein broken into smaller parts and easier for babies to digest. DHA and choline help support brain development. Vitamins and minerals help support immunity. Up&Up Gentle Baby Formula provides complete nutrition for infants 0-12 months. No artificial flavors, sweeteners or colors. Made with non-GMO ingredients. No artificial growth hormones. This product is not manufactured or distributed by the owner of the registered trademarks Enfamil and Gentlease. Gentle is a registered trademark of PBM Products, LLC.
If the item details above aren’t accurate or complete, we want to know about it.

Serving Size: EACH 5 FL OZ

Amount PER 100 CALORIES::

Calories: 100



% Daily Value*
NUTRIENTS:
Protein 2.3g
Total Fat
Total Carbohydrate 10.8g
Water 134g
Omega-6 (linoleic acid LA) 780mg
VITAMINS:
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 9IU
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Vitamin B8 (Inositol) 24mg
MINERALS:
Calcium 82mg
Phosphorus 46mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 36mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.



Ingredients:

corn syrup, nonfat milk, palm olein, partially hydrolyzed whey, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: mortierella alpina oil*, crypthecodinium cohnii oil**, l-carnitine, mixed tocopherol concentrate, monoglycerides, soy lecithin, taurine, calcium carbonate, calcium chloride, cupric sulfate, ferrous sulfate, magnesium chloride, manganese sulfate, potassium bicarbonate, potassium hydroxide, potassium iodide, potassium phosphate, sodium citrate, sodium selenite, zinc sulfate, ascorbic acid, ascorbyl palmitate, beta-carotene, biotin, calcium pantothenate, choline bitartrate, cyanocobalamin, folic acid, inositol, niacinamide, pyridoxine hydrochloride, riboflavin, thiamine hydrochloride, vitamin a palmitate, vitamin d (cholecalciferol), vitamin e (dl-alpha tocopheryl acetate), vitamin k (phytonadione). *a source of arachidonic acid (ara), **a source of docosahexaenoic acid (dha)

Allergens & Warnings:

CONTAINS MILK AND SOY.

Shipping details

Estimated ship dimensions: 7.5 inches length x 7 inches width x 5 inches height
Estimated ship weight: 3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.6 out of 5 stars with 762 reviews
87% would recommend
365 recommendations
easy on tummy: 4.49 out of 5
value: 4.74 out of 5
quality: 4.51 out of 5
easy to prepare: 4.75 out of 5

The best

5 out of 5 stars
Would recommend
MzB - 3 days ago, Verified purchaser
Great product at half the price. No issues at all!
quality: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
Did you find this review helpful?

Nobody cares about babies

1 out of 5 stars
Would recommend
Baby maker - 4 days ago, Verified purchaser
I’d like for it to be in stock, it was back now it’s gone . What happened? Get it together !
19 guests found this review helpful. Did you?

Great formula at a great price

5 out of 5 stars
EN - 4 days ago, Verified purchaser
This is high quality and affordable baby nutrition. It's produced by Perrigo, who make all store brand formulas in the US, so the gentle/sensitivity labeled store brand formula at any supermarket, pharmacy, or big box store is the exact same thing, which is great for good formula continuity if you're travelling or Target is out of stock.
Did you find this review helpful?

Good Value

4 out of 5 stars
Would recommend
Mommy17 - 5 days ago, Verified purchaser
Comparable to the name brands, love the scoop holder inside...very convenient
Did you find this review helpful?

Great Enfamil Alternative

5 out of 5 stars
BabyG - 6 days ago, Verified purchaser
This is the best value and budget friendly alternative to Enfamil Gentlease. The only difference is that it does have more if the insolin ingredient than the actual Enfamil Gentlease.
Did you find this review helpful?

Wish it was in stock more

5 out of 5 stars
Would recommend
Sarah - 7 days ago, Verified purchaser
Love this formula, my baby adjusted so well to it, unfortunately it’s never in stock at any of the targets around me so I had to switch to target sensitive premium.
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
5 guests found this review helpful. Did you?

Mom of 2

5 out of 5 stars
Would recommend
CAM - 7 days ago, Verified purchaser
Usually buy Similac Sensitive, but with the formula shortage we had to get creative. This was a good substitute.
value: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Same as gentle ease

5 out of 5 stars
Would recommend
Ramsmila - 11 days ago, Verified purchaser
My baby took this formula With no hesitation. For a exclusively breastfed baby this was only to supplement when I wasn’t around and he took it. Sad that it’s no longer in stock I honestly think it’s the same as the gentle ease enfamil
quality: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Son's favorite

5 out of 5 stars
Would recommend
Gina - 11 days ago, Verified purchaser
It's the best gentle ease formula for my son. It's just unfortunate it runs out of stock so quickly.
1 guest found this review helpful. Did you?

Great formula for a great price!

5 out of 5 stars
Would recommend
Steph - 12 days ago, Verified purchaser
My 3 month old LOVES this formula. Switched from Kendamil due to colic and spit up and because Enfamil Gentlease is hard to find. But now, this formula is out of stock and I’m hopeful it will be back soon before baby runs out. I’d hate to have to switch his formula again 😢😭
quality: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
3 guests found this review helpful. Did you?

Why is it never in stock !

5 out of 5 stars
Would recommend
Babyblues21 - 14 days ago, Verified purchaser
Best formula and affordable but NEVER in stock !
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
15 guests found this review helpful. Did you?

Great

5 out of 5 stars
Would recommend
Lauren - 15 days ago, Verified purchaser
It’s great, my son does well with this formula. So sad to see it out of stock😩 I hate switching his formula.
value: 5 out of 5
easy on tummy: 4 out of 5
quality: 5 out of 5
easy to prepare: 4 out of 5
4 guests found this review helpful. Did you?

Great value!

5 out of 5 stars
Would recommend
Amanda - 17 days ago, Verified purchaser
Great value, and my baby has no qualms with it. I love the way the scoop can be stored inside the container, rather than just rolling around loose in the formula. I’ve had no issues mixing it, and it works great in the Doctor Brown formula pitcher.
quality: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
1 guest found this review helpful. Did you?

Thicker and more filling for my son

5 out of 5 stars
Would recommend
J - 19 days ago, Verified purchaser
I like this because it’s thicker than the name brand. My son likes it too. My daughter when she had formula had the orange container and she liked target more than name brand too.
quality: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Love this formula!

5 out of 5 stars
Would recommend
MamaVV - 19 days ago, Verified purchaser
Great alternative to Enfamil. I used this formula for all 3 of my kids and they loved it and I loved the price savings!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Good

5 out of 5 stars
Would recommend
SN412 - 20 days ago, Verified purchaser
I had to switch to this when UP&UP was out of the sensitvity one and my daughter handled this formula very well as a subsitute.
easy on tummy: 4 out of 5
easy to prepare: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Great product for an even better price!

5 out of 5 stars
Would recommend
- 21 days ago
We love this formula! No spit up, no upset stomachs! This is a life saver for my baby and myself!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Grammy Lori

5 out of 5 stars
Would recommend
LoriAS - 24 days ago, Verified purchaser
It’s the only formula my granddaughter can stomach.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Formula

5 out of 5 stars
Would recommend
Brandan - 25 days ago, Verified purchaser
Enfamil gentlease alternative
value: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
1 guest found this review helpful. Did you?

No spit up!

5 out of 5 stars
Would recommend
JNiehaus - 25 days ago, Verified purchaser
My baby doesn’t spit up at all drinking this! And I can tell she likes it better than similac. I got two cans and went to buy more and it’s sold out completely 😩. Literally the life of a formula baby in 2022. I got the gold label up and up and hope she likes it the same!
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
2 guests found this review helpful. Did you?

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