Loading, please wait...

Gentle Non-GMO Powder Infant Formula - up & up™

Gentle Non-GMO Powder Infant Formula - up & up™ - image 1 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 2 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 3 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 4 of 4
Gentle Non-GMO Powder Infant Formula - up & up™ - image 1 of 4
Count 1

About this item


  • Compare to nutrition of Enfamil Gentlease
  • Helps reduce baby's fussiness, gas, crying
  • Complete nutrition for babies from birth-12 months
  • With vitamins and minerals to help support immunity
  • SNAP eligible with SNAP participation; in store only


Contains: Soy, Milk

Baby Formula Focus: Easy to Digest, Gas, Fussiness

Base Ingredient: Milk

Dietary Needs: High Protein, Non-GMO Project Verified

Features: Non-GMO

Form: Powdered

State of Readiness: Mix

Package Quantity: 1

Age Stage: Infant

Net weight: 33.2 Ounces

Beverage container material: Plastic

TCIN: 70000042
UPC: 683744963420
Item Number (DPCI): 007-09-0441
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.


Compare to nutrition of Enfamil Gentlease. Up&Up Gentle Baby Formula reduces fussiness, gas, crying. Made with cow's milk protein broken into smaller parts and easier for babies to digest. DHA and choline help support brain development. Vitamins and minerals help support immunity. Up&Up Gentle Baby Formula provides complete nutrition for infants 0-12 months. No artificial flavors, sweeteners or colors. Made with non-GMO ingredients. No artificial growth hormones. This product is not manufactured or distributed by the owner of the registered trademarks Enfamil and Gentlease. Gentle is a registered trademark of PBM Products, LLC.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Shipping details

Estimated ship dimensions: 7.5 inches length x 7 inches width x 5 inches height
Estimated ship weight: 2.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. View return policy for details.
See the return policy for complete information.

From the manufacturer

No information loaded.

Guest Ratings & Reviews

4.5 out of 5 stars with 661 reviews
85% would recommend
280 recommendations
value: 4.7 out of 5
quality: 4.44 out of 5
easy on tummy: 4.42 out of 5
easy to prepare: 4.73 out of 5

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.