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Geomarketing - (Geographical Information Systems) by Cliquet (Hardcover)

Geomarketing - (Geographical Information Systems) by  Cliquet (Hardcover) - image 1 of 1
Geomarketing - (Geographical Information Systems) by  Cliquet (Hardcover) - image 1 of 1
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About this item

Specifications

Number of Pages: 327

Genre: Technology

Sub-Genre: Electronics

Series Title: Geographical Information Systems

Format: Hardcover

Publisher: Wiley-Iste

Age Range: Adult

Book theme: General

Author: Cliquet

Language: English

Street Date: February 7, 2006
TCIN: 81481910
UPC: 9781905209071
Item Number (DPCI): 247-03-5321
Origin: Made in the USA or Imported

Description

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.

The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

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