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George Lois - (Hardcover) - image 1 of 1
George Lois - (Hardcover) - image 1 of 1
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Specifications

Number of Pages: 240

Genre: Art

Sub-Genre: Graphic Arts

Format: Hardcover

Publisher: Assouline

Book theme: Advertising

Author: George Lois

Language: English

Street Date: September 15, 2008
TCIN: 77126780
UPC: 9782759402991
Item Number (DPCI): 247-47-6546

Description

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.
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