product description page

Get Your Price! : Value-based Strategy for Capital Equipment Companies (Hardcover) (Michael Chase)

Get Your Price! : Value-based Strategy for Capital Equipment Companies (Hardcover) (Michael Chase) - image 1 of 1

about this item

Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors’ getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you. ?Get Your Price!” is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You’ll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing. This indispensable, practical guide shows you how to create superior customer value and get paid for it. It is a must read if you want to help your company secure more customers at higher prices.
Number of Pages: 222.0
Genre: Business + Money Management
Format: Hardcover
Publisher: Independent Pub Group
Author: Michael Chase
Language: English
Street Date: June 30, 2016
TCIN: 51550152
UPC: 9781483565804
Item Number (DPCI): 248-23-7664

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.